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Sears Hometown And Outlet Stores, Inc. Launches "Salute To Local Heroes" Charity Campaign To Support First Responders

HOFFMAN ESTATES, Ill., Nov. 18, 2013 (GLOBE NEWSWIRE) -- Sears Hometown and Outlet Stores, Inc. (Nasdaq:SHOS) and its subsidiaries are partnering with the National Volunteer Fire Council to raise money for one local fire department for each of their stores' communities as part of Sears Hometown and Outlet Stores, Inc.'s "Salute to Local Heroes" charity campaign. The objective of the campaign is to provide firehouses across the nation with critical funds to improve resources for training, equipment and financial support where the local heroes need it most.

From Nov. 23, 2013 through Dec. 31, 2013, Sears Hometown, Sears Home Appliance Showrooms, Sears Appliance & Hardware Stores and Sears Outlet customers and company employees will have the opportunity to donate towards the National Volunteer Fire Council while making a purchase. All contributed funds will go directly to the local fire station for that store's community. In addition, $2 from each Craftsman® Bottle Cap Wrench purchase will be directly donated to the chosen local department.

"Increasing budget cuts in fire departments nationwide are making it extremely difficult for firefighters to properly do their job, especially since seven in 10 firefighters are volunteers," stated Heather Schafer, Executive Director of National Volunteer Fire Council. "Campaigns like 'Salute to Local Heroes' are critical for volunteer firehouses to have the necessary resources to perform their jobs safely and effectively while protecting their local communities."

The campaign focuses on supporting first responders with funds that will go towards purchasing and maintaining the following:

  • Equipment including protective gear, rescue tools, medical apparatuses, trucks, thermal imaging devices, etc.
  • Response certifications and training
  • Medical treatment for injured responders
  • Assistance and family support for injured responders
  • Building maintenance and refurbishments

"We're excited to align ourselves with an organization that will help us make a deeper connection within our communities, while positively impacting them as a whole," said David Buckley, Chief Marketing Officer of Sears Hometown and Outlet Stores, Inc. who added that community involvement is a top operational priority across all four store formats. He continued, "By partnering with one fire department in each town, we hope to make a greater impact on each of the selected firehouses."

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