This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here Pops on Salesforce 1

NEW YORK (TheStreet) -- (CRM - Get Report) shares were advancing 1.8% to $58.34 in pre-market trading as the cloud computing giant announced a revamped mobile platform, Salesforce1, to keep its existing customers happy, as the technology world got its first look at salesforce's new initiatives.

Salesforce1 is expected to be a key topic of conversation at the 100,000-strong Dreamforce developers meeting, kicking off Monday. The function will be accessible to existing customers through a free upgrade, allowing them to pool together all of's offerings and features into customizable mobile and social apps.

The platform allows easier mobile access to third party applications from Dropbox, LinkedIn (LNKD), as well as note-taking software maker Evernote.  It also makes it easier for developers to create apps for wearable devices and other connective devices.

The launch of Salesforce1 shows a shift in the company strategy to focus on a mobile first platform compared to a traditional focus on online platforms, reflecting the evolving consumer landscape as customers increasingly use mobile devices to interact with companies. Salesforce is seeking to position itself as a key development platform for mobile applications.

Must Read: Zulily IPO: the Dirty Details

Salesforce1 is not only limited to customer applications. The company also emphasizes that the platform can be used for employee applications and back office applications, as well as mobile and social intranets . The platform will also let developers build apps through HTML5, native and tools from Heroku1.

San Francisco-based company expects a 29% increase in mobile productivity, 83% improvement in process improvement, and 56% faster deployment with the new platform.

The announcement coincides with's third-quarter earnings announcement after the market close. Earnings of 9 cents a share on revenue of $1.06 billion are expected by Wall Street, according to a survey of analysts by Thomson Reuters.

-- Written by Andrea Tse

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
CRM $74.90 -3.04%
AAPL $95.18 1.64%
FB $117.43 -0.96%
GOOG $692.36 -0.84%
TSLA $232.32 -3.92%


Chart of I:DJI
DOW 17,750.91 -140.25 -0.78%
S&P 500 2,063.37 -18.06 -0.87%
NASDAQ 4,763.2240 -54.37 -1.13%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs