This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Salesforce.com Pops on Salesforce 1

NEW YORK (TheStreet) -- Salesforce.com (CRM) shares were advancing 1.8% to $58.34 in pre-market trading as the cloud computing giant announced a revamped mobile platform, Salesforce1, to keep its existing customers happy, as the technology world got its first look at salesforce's new initiatives.

Salesforce1 is expected to be a key topic of conversation at the 100,000-strong Dreamforce developers meeting, kicking off Monday. The function will be accessible to existing customers through a free upgrade, allowing them to pool together all of Salesforce.com's offerings and features into customizable mobile and social apps.

The platform allows easier mobile access to third party applications from Dropbox, LinkedIn (LNKD), as well as note-taking software maker Evernote.  It also makes it easier for developers to create apps for wearable devices and other connective devices.

The launch of Salesforce1 shows a shift in the company strategy to focus on a mobile first platform compared to a traditional focus on online platforms, reflecting the evolving consumer landscape as customers increasingly use mobile devices to interact with companies. Salesforce is seeking to position itself as a key development platform for mobile applications.

Salesforce1 is not only limited to customer applications. The company also emphasizes that the platform can be used for employee applications and back office applications, as well as mobile and social intranets . The platform will also let developers build apps through HTML5, native and tools from Heroku1.

San Francisco-based salesforce.com company expects a 29% increase in mobile productivity, 83% improvement in process improvement, and 56% faster deployment with the new platform.

The announcement coincides with salesforce.com's third-quarter earnings announcement after the market close. Earnings of 9 cents a share on revenue of $1.06 billion are expected by Wall Street, according to a survey of analysts by Thomson Reuters.

-- Written by Andrea Tse

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,943.81 +28.74 0.17%
S&P 500 1,967.57 +2.89 0.15%
NASDAQ 4,415.49 +19.2860 0.44%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs