November 18, 2013
Allot Communications Ltd
. (NASDAQ: ALLT), a leading supplier of service optimization and revenue generation solutions for fixed and mobile broadband operators, today announced it has received an order from a Tier One EMEA-based mobile operator for the newly-announced
Big Data analytics solution. Allot ClearSee provides analysis for a rich variety of application, subscriber, device and Quality of Experience (QoE) data from a mobile operator's network and then transforms the source data into valuable business intelligence needed to drive service profitability and customer satisfaction.
Allot ClearSee provides crucial insight into network and subscriber activity, thereby allowing operators to identify the behavior of each subscriber and segment users according to their personal preferences. On this basis, the operator can determine the best and most profitable personalized services to offer to its subscribers, for example offering popular games to previously-identified interactive gamers. This level of marketing and segmentation results in increased Average-Revenue-Per-User (ARPU), customer satisfaction and loyalty, and thereby reduces churn. The EMEA operator is utilizing Allot ClearSee to provide insights into subscriber behavior, such as applications and services used most, as well as an analysis of online activity, traffic volume and trends.
"This Tier One EMEA operator joins a growing number of leading operators that are trialing Allot ClearSee around the globe in order to turn their own network data into an intelligent business tool," said
, VP Marketing and Product Management for Allot. "This latest deployment underscores the positive feedback we have received on Allot ClearSee to date and emphasizes the market's overall need for telco-specific big data analytics tools."
The Allot ClearSee platform is designed to handle large and growing volumes of data as well as interoperate smoothly with other operator systems. The product is built upon a Self-Service approach to data mining and analysis, starting with a full complement of "out-of-the-box" reports and customizable queries for analyzing data from a range of perspectives. Allot ClearSee provides operators with a dedicated, interactive workspace to mine the data warehouse for specific information, model ad hoc questions, test what-if scenarios and immediately visualize the results.