This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Live Nation Joins Forces With Parallel Contemporary Music To Accelerate Sponsorship Growth Across Asia

Stocks in this article: LYV

LOS ANGELES, Nov. 17, 2013 /PRNewswire/ -- Live Nation Entertainment, Inc. (NYSE: LYV) and Parallel Contemporary Music today announced that they have formed Live Nation Marketing Partnerships Asia Limited to provide live music based marketing solutions for international and local brands across Asia.

Live Nation operates in 10 markets across Asia through its own offices and in conjunction with local partners. It has promoted approximately 180 shows and sold 1.2 million tickets over the last two years in this rapidly developing region for live entertainment. Parallel Contemporary Music Chairman David Ciclitira, who will lead this new business, has been working with major brands in Asia for 20 years and in the last year alone has been instrumental in linking sponsors with several major artists across the region.

Michael Rapino, Live Nation Entertainment CEO and president said: "Having successfully grown our attendance figures in Asia, we now have the opportunity to develop high margin sponsorship opportunities in line with our established businesses in North America and Europe."

Alan Ridgeway, Live Nation president of international & emerging markets, said: "I am delighted that David has agreed to lead our marketing partnership business in Asia. He has proven his ability to combine major consumer brands with artists, enabling both to grow their brand awareness in Asia."

David Ciclitira said: "I am looking forward to working with the Live Nation team to bring increased value to both brands and artists, as well as working with these brands to enhance the customer experience at Live Nation's events across Asia."

In addition to leading this newly formed venture, Ciclitira will remain chairman of Parallel Media Group PLC (, a communications agency specializing in sport, entertainment and media and the prime recipient of the economic benefits of PCM. Prior to Parallel, he was a founding partner of the World Music Video Awards where he was instrumental in the creation of Broadcast Innovations (a then PMG subsidiary), the sponsorship agency for Pepsi that led the way in music marketing with trailblazing sponsorships including Michael Jackson, Tina Turner, Madonna and the Spice Girls.

About Live Nation EntertainmentLive Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit

Follow us

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs