This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Tom Bedecarre, Founder And Chairman Of AKQA, Named National EY Entrepreneur Of The Year™ 2013 Media, Entertainment And Communications Award Winner

Bedecarre won the competition, and to this day feels it was because he made a personal connection with his customers and delivered a quality promise.

Bedecarre went to Stanford intending to be a liberal arts major, perhaps going on to attend law school or enter government or politics. He interned with Leon Panetta, who was a freshman congressman at the time and realized, in the time he spent in Washington, DC, he wanted to be doing things, not just talking about or arguing issues.

His time and course load at Stanford spurred his interest in computers, technology and innovation, interests complemented by the love of communication he developed at Northwestern University's Kellogg School of Management. He soon developed a passion for advertising during his early days at Ogilvy & Mather in New York.

After the dot-com bubble burst

The three-piece entrepreneurial puzzle now intact, Bedecarre founded AKQA in 2000 in the middle of the dot-com bubble by helping to bring together four companies. He and his partners had a vision of how devices would be connected, how media and communications would be shifting to digital and how the skills of an ad agency and a technology web development shop combined would create something new.

Then the dot-com bubble burst.

It was in this crisis that Bedecarre used all those skills he had learned through the years. In 2001, AKQA let go about 60% of the people it had just brought together. He closed offices. Partners with whom Bedecarre had worked for more than a decade were asked to leave, and the remaining management members loaned money back to the company to pay the employees who were retained and keep cash flow positive.

Through these tough times, Bedecarre remained focused on digital advertising, considered by many to be a risky strategy. Bedecarre credits reaching out to all of their key clients personally, almost all of which they still have today, with helping AKQA stay afloat.

2 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 16,456.01 +104.63 0.64%
S&P 500 1,961.15 +12.29 0.63%
NASDAQ 4,777.5520 +27.5730 0.58%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs