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New "Dynamic NFC Tag" Memories From STMicroelectronics Enable Smarter Consumer, Domestic And Industrial Equipment

GENEVA, Nov. 15, 2013 (GLOBE NEWSWIRE) -- vast range of consumer devices, domestic appliances and industrial equipment is set to become smarter, more flexible and easier to use because of a new family of "dynamic NFC tag" memories from  STMicroelectronics (NYSE:STM), a global semiconductor leader serving customers across the spectrum of electronics applications. These memories make it easy to add Near Field Communications (NFC) capability to any kind of electrical device, from loudspeakers and printers, to cookers and washing machines, to electricity, gas and water meters.

NFC is a wireless communications technology that allows two devices to communicate when they are in close proximity, typically just a few inches from each other. Today, it is mostly recognized by consumers as a way to make contactless purchases with smartphones. Soon it will contribute to connecting objects to the "Internet of Things", which will change the way consumers interact with those connected things. Although NFC capability is standard in many new smartphones and tablets, the time is coming for NFC connectivity in many other kinds of electrical or electronic devices.

ST aims to drive this change with its new  M24SR family of "dynamic NFC tag" memories that allow any device, including printers, fitness watches, microwave ovens, smart electricity meters or digital cameras to feature built-in NFC connectivity, thereby allowing it to communicate with a smartphone that almost touches it.

"The key benefit of embedding NFC capability into almost any kind of equipment or device is that the device can then be designed to offer all the features that would be possible if they had keyboards, graphic displays and Internet connections, without actually having to incorporate these expensive and space-consuming features into the equipment itself; the user's smartphone already has them and can 'lend' them," says Benoit Rodrigues, General Manager, STMicroelectronics Memories Division.

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