This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Lincoln Launches MKC as Brand Gains Traction

Stocks in this article: F

What are the things you read on car blogs that car enthusiasts wright you know they say the fusion and escape great products out there then you've got the MKZ in the MKC. Are you getting through to the consumer about the value proposition and what the Lincoln offers verses buying a Ford?

Well certainly the Ford lineup has never been better, so we have so much to say. But we really started seeing in the last several months attraction with Lincoln that we have we haven't seen before. Where our sales are really growing in our transaction prices are really growing far beyond Ford. MKZ now vs the old MKZ, the price went up about six thousand dollars are some people really buying and nicer MKZs now. We're also seeing a different demographic, about 15 percent in the MKZ customs and never bought a Lincoln before and what we learned is that we have to make the product really different so the claim shield or the 2.3 liter engine you can't find at Ford. All of those featured content see you can't buy at Ford, those are all important at making Lincoln just that much better.

Now you are producing the new and MKC in the Louisville plant have you been adding new jobs there, are you adding new ships to increase production and how many cars do you expect to kinda role of that assembly plant next summer into the end of the year

We have hired new people to build the MKC its really great story because we've had a lot of jobs the Louisville area. We have also put in an exclusive Lincoln validation center, where we inspect every Lincoln that comes off that

Line to the craftsmanship standards that we expect something that we only did after the MKZ launch, a big learning for us, and it's a great story because we are adding jobs. We haven't released our sales figures yet but I we expect this to be a high-volume products for us.

Jim it's no secret that, Microsoft is out there looking for new CEO potentially Alan Mulally one other contenders have you been approached about the new CEO job it opens up at Ford/?

Well we have a great team for that team works great together we have so much opportunity to grow the business

I'll all of us and for the whole leadership team at is really excited about future and as I don't know of any new news with Allen, but I'm really confident this leadership team that he's put together is absolutely world-class.

Jim, thank you so much for joining us we appreciate it.

Thank you, that was Jim Farley heads up Lincoln for Ford I'm Ruben Ramirez in new York, for TheStreet.

Written by Ruben Ramirez

Contact by Email.

2 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs