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TheStreet Open House

Lincoln Launches MKC as Brand Gains Traction


What are the things you read on car blogs that car enthusiasts wright you know they say the fusion and escape great products out there then you've got the MKZ in the MKC. Are you getting through to the consumer about the value proposition and what the Lincoln offers verses buying a Ford?

Well certainly the Ford lineup has never been better, so we have so much to say. But we really started seeing in the last several months attraction with Lincoln that we have we haven't seen before. Where our sales are really growing in our transaction prices are really growing far beyond Ford. MKZ now vs the old MKZ, the price went up about six thousand dollars are some people really buying and nicer MKZs now. We're also seeing a different demographic, about 15 percent in the MKZ customs and never bought a Lincoln before and what we learned is that we have to make the product really different so the claim shield or the 2.3 liter engine you can't find at Ford. All of those featured content see you can't buy at Ford, those are all important at making Lincoln just that much better.

Now you are producing the new and MKC in the Louisville plant have you been adding new jobs there, are you adding new ships to increase production and how many cars do you expect to kinda role of that assembly plant next summer into the end of the year

We have hired new people to build the MKC its really great story because we've had a lot of jobs the Louisville area. We have also put in an exclusive Lincoln validation center, where we inspect every Lincoln that comes off that

Line to the craftsmanship standards that we expect something that we only did after the MKZ launch, a big learning for us, and it's a great story because we are adding jobs. We haven't released our sales figures yet but I we expect this to be a high-volume products for us.

Jim it's no secret that, Microsoft is out there looking for new CEO potentially Alan Mulally one other contenders have you been approached about the new CEO job it opens up at Ford/?

Well we have a great team for that team works great together we have so much opportunity to grow the business

I'll all of us and for the whole leadership team at is really excited about future and as I don't know of any new news with Allen, but I'm really confident this leadership team that he's put together is absolutely world-class.

Jim, thank you so much for joining us we appreciate it.

Thank you, that was Jim Farley heads up Lincoln for Ford I'm Ruben Ramirez in new York, for TheStreet.

Written by Ruben Ramirez

Contact by Email.

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