"Our goal is to ensure that we are adapting to keep pace with the changing marketplace," Don Thompson continued. "We are intent on strengthening our brand by running even better restaurants and delivering the best food and beverage offerings. We will accomplish this by accentuating our key brand attributes, modernizing our connection with the more than 69 million customers who visit McDonald's each day, and optimizing our globally diversified restaurant portfolio."Chief Financial Officer Pete Bensen said, "Although the environment of muted top-line growth and ongoing cost pressures will persist in 2014, we are confident that McDonald's is uniquely positioned to make investments today that will generate future value for our System and shareholders. We believe now is the ideal time to capture the significant opportunity in under-penetrated emerging markets while expanding our presence in key established markets where average unit volumes and brand recognition are strong. We have the financial discipline, systems and processes to ensure that we optimize the use of our capital expenditures of $2.9 - $3.0 billion for 2014."
McDonald's Continues To Invest For Future Growth
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