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NEW YORK (
JPMorgan Chase(JPM - Get Report) just broke -- or perhaps created -- the cardinal rule of Internet marketing: don't inadvertently set yourself up as a corporate punching bag. Or, to paraphrase @mikejcasey, don't tape a "kick me" sign to yourself --especially when you are a giant bank.
JPMorgan had planned to host a Q&A on
Twitter(TWTR) featuring one of its top investment bankers,
Jimmy Lee, using the hashtag #AskJPM. The plan backfired, to put it mildly, and JPMorgan was forced to scrap it. Here are five of our favorite reasons why: