NEW YORK (TheStreet) -- JPMorgan Chase (JPM) just broke -- or perhaps created -- the cardinal rule of Internet marketing: don't inadvertently set yourself up as a corporate punching bag. Or, to paraphrase @mikejcasey, don't tape a "kick me" sign to yourself --especially when you are a giant bank.
JPMorgan had planned to host a Q&A on Twitter (TWTR) featuring one of its top investment bankers, Jimmy Lee, using the hashtag #AskJPM. The plan backfired, to put it mildly, and JPMorgan was forced to scrap it. Here are five of our favorite reasons why:
#AskJPM What is property?— Memduh (@MemduhGokirmak) November 14, 20133.
#AskJPM Does Jimmy Lee really cheat at golf? http://t.co/W4Hee0B4pl (asking for a friend @dan_freed)— Lauren Tara LaCapra (@LaurenLaCapra) November 13, 20132.
JP Morgan abandons holdings and disbands following hostile tweets using #AskJPM. Wait, they're only tweeting less. Nevermind.— Chuck Baggett (@ChuckBaggett) November 14, 20131.
If you want to know why @JPmorgan cancelled their Q&A, search #AskJPM. Turns out, people are still pissed.— allisonkilkenny (@allisonkilkenny) November 14, 2013-- Written by Dan Freed in New York. Follow @dan_freed
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV