NEW YORK ( TheStreet) -- JPMorgan Chase (JPM - Get Report) just broke -- or perhaps created -- the cardinal rule of Internet marketing: don't inadvertently set yourself up as a corporate punching bag. Or, to paraphrase @mikejcasey, don't tape a "kick me" sign to yourself --especially when you are a giant bank.
JPMorgan had planned to host a Q&A on Twitter (TWTR) featuring one of its top investment bankers, Jimmy Lee, using the hashtag #AskJPM. The plan backfired, to put it mildly, and JPMorgan was forced to scrap it. Here are five of our favorite reasons why:
#AskJPM What is property?— Memduh (@MemduhGokirmak) November 14, 20133.
#AskJPM Does Jimmy Lee really cheat at golf? http://t.co/W4Hee0B4pl (asking for a friend @dan_freed)— Lauren Tara LaCapra (@LaurenLaCapra) November 13, 20132.
JP Morgan abandons holdings and disbands following hostile tweets using #AskJPM. Wait, they're only tweeting less. Nevermind.— Chuck Baggett (@ChuckBaggett) November 14, 20131.
If you want to know why @JPmorgan cancelled their Q&A, search #AskJPM. Turns out, people are still pissed.— allisonkilkenny (@allisonkilkenny) November 14, 2013-- Written by Dan Freed in New York. Follow @dan_freed