Build-A-Bear Workshop ® , the global interactive entertainment retailer of customized stuffed animals, announced today the continuation of its relationship with McDonald’s USA through the McDonald’s Happy Meal program. From November 15 through December 12, a new collection of Build-A-Bear Workshop mini stuffed animals will be featured in McDonald’s Happy Meals across the United States. Guests who purchase a Build-A-Bear Workshop Happy Meal during this time will receive a miniature furry friend and a coupon for $10 off a purchase of $30 or more at Build-A-Bear Workshop or online at buildabear.com ®. Additionally, Guests are invited to visit Build-A-Bear Workshop with the coupon found inside their Happy Meal to receive a free mini t-shirt for their new stuffed animal.
This program marks the fifth collection of mini-plush Build-A-Bear Workshop mini furry friends to be featured in McDonald’s Happy Meals. Build-A-Bear Workshop began its relationship with McDonald’s in 2006. This year, Build-A-Bear Workshop created five special designs of mini t-shirts to go along with the mini furry friends. Each week, a new mini t-shirt design will be made available at Build-A-Bear Workshop stores.
“We are thrilled to partner with McDonald’s once again by featuring our Build-A-Bear Workshop plush collection in McDonald’s Happy Meals,” said Sharon John, Build-A-Bear Workshop chief executive officer. “This relationship provides a special way to remind our current consumers about the unique Build-A-Bear Workshop shopping experience as well as introduce our brand to new potential Guests throughout North America.”
This new collection of eight mini stuffed animals was inspired by Build-A-Bear Workshop designs and previous furry friends. The collection includes:
- Winter Wonder Teddy
- Merry Mint Pup
- Snowy Smiles Polar Bear
- Twinkles Penguin
- Colorful Gumdrop Bear
- Sweet Gingerbread Girl
- Cozy Cute Teddy
- Pink Flurry Bunny