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Big Brothers Big Sisters Joins Forces With The Representation Project To Educate 1 Million Youth About The Power Of Media Messages

SAN RAFAEL, Calif., Nov. 14, 2013 /PRNewswire/ -- Big Brothers Big Sisters of North Bay is proud to announce a partnership with Jennifer Siebel Newsom and her organization, The Representation Project and Big Brothers Big Sisters of America. The announcement will be made during an event on November 15, 2013 at the Mill Valley Community Center at 180 Camino Alto in Mill Valley at 8:30 a.m. Both The Representation Project and Big Brothers Big Sisters are national organizations dedicated to ensuring that young people reach their full potential. The crux of this partnership will be screening events that will introduce new youth audiences to Siebel Newsom's seminal film, Miss Representation. These events will also serve as recruitment and fundraising events for Big Brothers Big Sisters agencies. Siebel Newsom recently went before the UN General Assembly and committed to ensuring 1 Million young people see the film during the next three years.

(Logo: http://photos.prnewswire.com/prnh/20110613/PH17540LOGO)

The Representation Project offers the film Miss Representation as an educational tool to help young people more fully understand the power of media and specifically, its negative influence on young women and men. Through mentorship programs, Big Brothers Big Sisters engages communities and helps at-risk youth break through cycles of addiction and poverty that riddle our nation. The joint screening events will spark conversation and serve as a call to action to encourage investment in the mission of Big Brothers Big Sisters and encourage young men and women to participate in formal mentorship and leadership development programs.

Key Facts

Big Brothers Big Sisters is 109 years old and the nation's largest donor and volunteer-supported mentoring network.

Big Brothers Big Sisters serves nearly 630,000 children, volunteers and families through approximately 340 agencies.

Big Brothers Big Sisters provides children facing adversity, often those of single or low-income households or families where a parent is incarcerated or serving in the military, with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever.

Big Brothers Big Sisters is committed to measurable outcomes through the Big Brothers Big Sisters Youth Outcome Survey which substantiates that its mentoring programs have proven, positive academic, socio-emotional and behavioral outcomes for youth, areas linked to high school graduation, avoidance of juvenile delinquency and college or job readiness.

The Representation Project is participating in the global Equal Futures Partnership with The White House Council on Women & Girls. On September 24, 2012 Secretary of State Hillary Clinton launched the Equal Futures Partnership. Each of the 12 founding member countries made national commitments to policy, legal and regulatory reforms to promote two mutually reinforcing goals: expanded economic opportunity for women and increased political and civic participation by women at all levels.  

The Representation Project made a formal commitment at the UN General Assembly on September 23, 2013 to bring Miss Representation and its message to more than 1M plus young people across the country by 2016, with a focus on at-risk communities. 

The Representation Project is partnering with community-based organizations that share our goals and can facilitate access into the target communities. Big Brothers Big Sisters was publically recognized as a partner in this UN Commitment.

Quotes

Charles Pierson, CEO, Big Brothers Big Sisters of America said: "Big Brothers Big Sisters of America and Jennifer Siebel Newsom share a common vision: that all children are successful. In this case the focus is girls. Any tools, opportunities, education or guidance that helps our young people make wise decisions is an effort Big Brothers Big Sisters wholeheartedly supports. We are honored to be part of Ms. Siebel Newsom's efforts." 

Jennifer Siebel Newsom, The Representation Project said: "We are ecstatic to be partnering with Big Brothers Big Sisters, who have been providing essential mentorship to boys and girls in the U.S. for over 100 years. We made Miss Representation to awaken people's consciousness to destructive cultural norms and inspire transformative action. Together, The Representation Project and Big Brothers Big Sisters will bring the film to hundreds of thousands of vulnerable youth, empowering them to be architects of change in their communities." 

Lauren Grayman, Executive Director of Big Brothers Big Sisters of the North Bay said: "As a local affiliate of our national organization, Big Brothers Big Sisters of the North Bay is very pleased to be involved with the partnership between Big Brothers Big Sisters of America and The Representation Project.  The Representation Project's films include powerful messages about self-esteem and inclusiveness that are altogether aligned with our organization's mission.   Locally, we plan to screen the films for the youth in our service area and to follow with discussion groups in order to reinforce each movie's key message.  We are dedicated to helping Jennifer and her team spread their important and culturally timely message, 'You can't be what you can't see' into our community."

About Big Brothers Big Sisters

Big Brothers Big Sisters, the nation's largest donor and volunteer supported mentoring network, holds itself accountable for children in its program to achieve measurable outcomes, such as educational success; avoidance of risky behaviors; and higher aspirations, greater confidence and better relationships. Partnering with parents/guardians, schools, corporations and others in the community, Big Brothers Big Sisters carefully pairs children ("Littles") with screened volunteer mentors ("Bigs") and monitors and supports these one-to-one mentoring matches throughout their course. The Big Brothers Big Sisters Youth Outcomes Summary substantiates that its mentoring programs have proven, positive academic, socio-emotional and behavioral outcomes for youth, areas linked to high school graduation, avoidance of juvenile delinquency and college or job readiness.Big Brothers Big Sisters provides children facing adversity, often those of single or low-income households or families where a parent is incarcerated or serving in the military, with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. This mission has been the cornerstone of the organization's 100-year history. With about 340 agencies across the country, Big Brothers Big Sisters serves nearly 630,000 children, volunteers and families. The organization is engaged in a nationwide search to reunite with alumni mentors, mentees, donors, and family, staff and board members. Learn more at BigBrothersBigSisters.org.

About The Representation Project

The Representation Project's sole mission is to inspire individuals and communities to challenge the status quo and ultimately transform culture, so everyone, regardless of gender, race, class, age, or circumstance can fulfill his or her potential.

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