NEW YORK (AP) a¿¿ In a story Dec. 5 about small businesses using social media The Associated Press erroneously reported that Three Brothers Bakery plans to open a store in Washington, D.C. It actually plans a store located on Washington Avenue in Houston. The story also misspelled the name of the company's co-owner. Her name is Janice Jucker.
The story also erroneously reported that the bakery's social media content is posted by public relations consultant Allie Herzog Danziger. It is actually posted by staffers of her company, Integrate Public Relations.
A corrected version of the story is below:
Businesses give big 'like' to Pinterest, Instagram
Small businesses give big 'like' to Pinterest, Instagram as they build social media strategies
By JOYCE M. ROSENBERG
AP Business Writer
NEW YORK (AP) a¿¿ Small businesses are using social media to promote their businesses and lure shoppers this holiday season a¿¿ and they're not just on Facebook. Or Twitter.
Pinterest and Instagram are getting big "likes" from business owners. Facebook and Twitter may have a broader reach, but some owners are finding that Pinterest and Instagram help them connect with their target audience. Pinterest's users are primarily women, while Instagram appeals to young adults. Also, the services rely heavily on photos, giving businesses a chance to show off more of what they have to offer.
Even with the increased usage by owners, Pinterest and Instagram are still in their infancy in terms of being embraced by small business. An American Express survey released during the spring showed that the two services were each used by 2 percent of business owners, compared to 37 percent for Facebook and 10 percent for Twitter. But owners who do use Pinterest and Instagram say they're a good way to connect with their customers.
Chubbies, an online retailer of men's shorts and accessories, posts edgy photos and videos on Instagram to create buzz about its products. Instagram allows users to take photos and videos and instantly share them with friends. Chubbies' prime customers are young men a¿¿ some of the biggest users of Instagram.