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Mobile Location-based Marketing Solutions Analysis And Market Forecast 2013-2018

NEW YORK, Nov. 13, 2013 /PRNewswire/ -- announces that a new market research report is available in its catalogue: Mobile Location-based Marketing Solutions Analysis and Market Forecast 2013-2018

Overview:Location-Based Marketing (LBM) is a form of mobile marketing that delivers mobile display banner ads, paid search ads, and other forms of ads directly to user handsets often within proximity of point-of-sale (POS) location.Mobile location based advertising is also increasing and will be almost 65% of total mobile advertising revenue by 2018. LBM is expected to grow 150% by 2020 and location based ad will generate double CTR comparing industry average of 0.4%. Market growth is fueled by multipurpose use of smart phones & tablet devices such as shopping, entertainment, social networking, mobile commerce etc. Stakeholders' openness toward adopting mobile LBM technology outweighs other growth factors.This research analyzes the LBM market, ecosystem, market players, and revenue forecast 2013 - 2018. Report Benefits: In depth analysis of mobile location search, coupon and proximity solution providersUnderstand how mobile marketing is a bridge to mobile commerce and the role of location in bothUnderstand the latest LBM technology, market adoption trend, consumer spending and merged role of ecosystem playersIdentify emerging OSS and monitoring technologies driving continuous presence/location data from carriers that can be leveraged for mobile marketingIdentify mobile OS share of LBS devices, global LBM revenue, regional revenue, search vs. display ads wise contribution and market share by ad formats Companies in Report: AppleAT&TCoupiesFoursquareGoogleGrouponMobile CommerceNeoMediaProxamaProximus MobilityQypeSamsungScanbuyShopkickVerizonVodafoneVouchercloudYahooYelpYourbanDealsYowza Target Audience:Retail companiesMobile network operatorsWireless device companiesBricks and motor merchantsMobile marketing companiesLocation technology companiesWireless infrastructure companiesMobile and social commerce companiesMobile content and application companies1.0 INTRODUCTION 62.0 LOCATION BASED MARKETING (LBM) OVERVIEW 82.1 ADVERTISING VS. MARKETING 82.2 WHAT IS LOCATION-BASED MARKETING (LBM)? 92.3 LBM TECHNOLOGIES 102.4 LBM CHANNEL AND COMPARATIVE ANALYSIS 112.5 LOCATION-BASED MARKETING VALUE CHAIN 122.6 LATEST INDUSTRY DEVELOPMENTS 142.7 HOW IS LOCATION-BASED SEARCH HELPING LBM? 163.0 ECOSYSTEM ANALYSIS 173.1 MOBILE NETWORK OPERATORS 173.2 APPLICATION PROVIDERS 173.3 CONTENT PROVIDERS 173.4 DEVICE MANUFACTURERS 183.5 MERCHANTS AND LOCAL COMPANIES 183.6 MOBILE SOFTWARE VENDORS 184.0 LOCATION BASED COUPON SOLUTION ANALYSIS 194.1 COUPIES 194.1.1 WHAT IS COUPIES? 194.1.2 WHAT DO THEY DO? 194.1.3 COUPIES FUNCTIONALITY 194.1.4 STRENGTH OF COUPIES 204.1.5 BENEFITS FOR BRANDS 204.2 GROUPON 204.2.1 WHAT IS GROUPON? 214.2.2 WHAT DO THEY DO? 214.2.3 GROUPON FUNCTIONALITY 214.2.4 GROUPON STRENGTHS 224.2.5 BENEFITS FOR BRAND 224.3 VOUCHERCLOUD 234.3.1 WHAT IS VOUCHERCLOUD? 234.3.2 WHAT DOES VOUCHERCLOUD DO? 234.3.3 VOUCHERCLOUD FUNCTIONALITY 234.3.4 VOUCHERCLOUD STRENGTHS 244.3.5 BENEFITS FOR BRANDS 244.4 YOURBANDEALS 244.4.1 WHAT IS YOURBANDEALS? 254.4.2 WHAT DO THEY DO? 254.4.3 YOURBEANDEALS FUNCTIONALITY 254.4.4 YOURBANDEALS STRENGTHS 264.4.5 BENEFITS FOR BRANDS 264.5 YOWZA 284.5.1 WHAT IS YOWZA? 284.5.2 WHAT DO THEY DO? 284.5.3 YOWZA FUNCTIONALITY 284.5.4 YOWZA STRENGTHS 304.5.5 BENEFITS FOR BRANDS 305.0 MOBILE LOCAL SEARCH SOLUTION ANALYSIS 315.1 MOBILE COMMERCE ( THE COMPANY) 315.1.1 WHAT IS MOBILE COMMERCE? 315.1.2 WHAT DO THEY DO? 315.1.3 MOBILE COMMERCE FUNCTIONALITY 315.1.4 MOBILE COMMERCE 325.1.5 BENEFITS FOR BRANDS 345.2 YELP 345.2.1 WHAT IS YELP? 345.2.2 WHAT DO THEY DO? 355.2.3 YELP FUNCTIONALITY 355.2.4 YELP STRENGTHS 355.2.5 BENEFITS FOR BRAND 365.3 QYPE 365.3.1 WHAT IS QYPE? 365.3.2 WHAT DO THEY DO? 375.3.3 QYPE FUNCTIONALITY 375.3.4 QYPE STRENGTHS 375.3.5 BENEFIT FOR BRANDS 386.0 PROXIMITY MOBILE MARKETING SOLUTION ANALYSIS 396.1 NEOMEDIA 396.1.1 WHAT IS NEOMEDIA? 396.1.2 WHAT DO THEY DO? 396.1.3 BENEFITS FOR BRANDS 406.2 PROXAMA 406.2.1 WHAT IS PROXAMA? 406.2.2 WHAT DO THEY DO? 406.2.3 PROXAMA STRENGTHS 426.2.4 BENEFITS FOR BRANDS 426.3 PROXIMUS MOBILITY 426.3.1 WHAT IS PROXIMUS MOBILITY? 426.3.2 WHAT DO THEY DO? 446.3.3 PROXAMA STRENGTHS 456.4 SCANBUY 456.4.1 WHAT IS SCANBUY? 456.4.2 WHAT DO THEY DO? 456.4.3 SCANBUY STRENGTHS 477.0 MARKET FORECAST 487.1 LOCATION BASED SERVICE (LBS) REVENUE MARKET SHARE 2013 - 2018 487.2 LOCATION-BASED SEARCH DEVICES BY MOBILE OS 2013 497.3 GLOBAL MOBILE LBM REVENUE 2013-2018 497.4 REGIONAL DISTRIBUTION OF MOBILE LBM REVENUE 2013 - 2018 507.5 MOBILE LBM REVENUE BY MOBILE SEARCH VS. DISPLAY 2013-2018 517.6 MOBILE LBM REVENUE BY AD FORMAT 2013 - 2018 528.0 CONCLUSIONS AND RECOMMENDATIONS 538.1 CONCLUSIONS 538.1.1 LBM IS A BRIDGE TO MOBILE COMMERCE 538.1.2 LBM AND MOBILE COMMERCE: A CONTINUUM OF OPPORTUNITIES 548.2 RECOMMENDATIONS 578.2.1 MOBILE NETWORK OPERATORS 578.2.2 INFRASTRUCTURE PROVIDERS 648.2.3 WIRELESS DEVICE AND OS PROVIDERS 658.2.4 RETAILERS 66Appendix: Location Technologies List of GraphsFigure 1: Differences between Advertising and Marketing 9Figure 2: Location-based Marketing Value Chain 13Figure 3: Technology and Mobile Data Collection Model 14Figure 4: COUPIE Functionality 20Figure 5: Groupon One Touch Solution Interface 22Figure 6: Vouchercloud Discount Coupons 24Figure 7: YourbanDeals Location Finder Application 26Figure 8: Yowza Promotional Deal 29Figure 9: Monetized Search vs. Display to Search 32Figure 10: Top Mobile Search by Category 33Figure 11: Top 20 Mobile Search Terms 34Figure 12: Yelp Interactive Map 35Figure 13: Qype Location Finder 37Figure 14: NeoMedia Barcode 39Figure 15: Proxama Services 41Figure 16: Proxama Comparison Dashboard 44Figure 17: Scanbuy Barcode Reader 46Figure 18: LBS ROI Share among Region 2013 49Figure 19: Mobile OS Share of LBS Devices 49Figure 20: Global Mobile Location Based Marketing Revenue 2013 - 2018 50Figure 21: Mobile LBM Revenue by Mobile Search vs. Display 2013-2018 51 List of TablesTable 1: Comparison of LBM Channels 12Table 2: Regional Mobile LBM Revenue ($B) 2013 - 2018 50Table 3: Mobile LBM Revenue by Ad Format ($M) 2013 - 2018 52 To order this report: Mobile Location-based Marketing Solutions Analysis and Market Forecast 2013-2018

Contact Clare: clare@reportlinker.comUS: (339)-368-6001Intl: +1 339-368-6001

SOURCE Reportlinker

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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