This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

McDonald's Needs To Make A Bold Move Now - Rothbort

By Covestor

mcdonalds

The Wall Street Journal recently looked at how fast-food companies are revamping their menus in an attempt to attract new customers and boost sales.

For example, McDonald’s ( MCD) is offering healthier menu items such as oatmeal, smoothies, salads and vegetables. However, the company has had a difficult time driving sales for these new offerings so far, according to the article.

Scott Rothbort, the founder of LakeView Asset Management who manages the Restaurant and Food Chain portfolio on the Covestor platform, offered his thoughts on McDonald’s recent moves:

“They’ve gone about as far as they can with their menu,” says Scott Rothbort, who holds McDonald’s shares as president of LakeView Asset Management and portfolio manager at Covestor. He says McDonald’s needs a bold move, like opening McCaf coffee shops inside gas stations or developing a higher-end burger or ethnic chain under a different brand name.

Read the full story at WSJ.com.

Photo Credit: _skynet

Scott Rothbort

Scott Rothbort

LakeView Asset Management is a registered investment adviser based in Millburn, New Jersey. We offer equity, fixed income and proprietary

null

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,010.68 -115.44 -0.64%
S&P 500 2,107.39 -13.40 -0.63%
NASDAQ 5,070.0260 -27.95 -0.55%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs