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TheStreet Open House

Religious Organizations Elevate Their Website Communications With LightCMS

OKLAHOMA CITY, Okla., Nov. 13, 2013 /PRNewswire/ -- LightCMS, a NetSuite (NYSE: N) company that provides a powerful, yet easy-to-use cloud-based content management system (CMS), today announced continued strong growth in the use of LightCMS by religious organizations, with thousands of churches, ministries, synagogues and others relying on the hosted CMS solution to present high quality websites effectively and affordably. For these organizations, LightCMS addresses the critical need to communicate with members, leaders, and communities with an attractive, informative web presence that can deliver information on services and events, offer archived videos of services, accept donations, sell goods, and outline programs all around the world. Just as in the business world, religious organizations rely on websites as their focal point of communications in both deepening engagement with existing members and attracting new members to the community.

Ease of use in managing and updating content is essential as most religious organizations have non-technical staff and volunteers maintaining the websites. With an intuitive drag-and-drop interface, LightCMS allows religious organizations to delegate site responsibilities across a broader user base to help ensure that content is updated in a timely manner. With built-in capabilities for responsive design, LightCMS enables religious organization websites to adjust automatically to mobile devices to drive engagement among those accessing a site over a smartphone or tablet. To learn more about LightCMS for religious organizations, please visit www.lightcms.com/church-and-ministry.

"Religious organizations are fundamentally about communication, and an engaging website is a prerequisite to fulfill their mission while having the greatest positive impact," said Justin Cowan, Director of Content Management for LightCMS. "The religious community has long been an important vertical segment for LightCMS, and we're seeing continued growth as organizations look to upgrade from legacy sites that are difficult and complex to maintain and capitalize on the web as a vital communications channel."

Besides an external website, religious organizations also use LightCMS as an intranet to consolidate and manage content, documents, and records needed for operations. A blogging tool built into LightCMS is ideal for publishing news and articles, while an event calendar makes it easy to showcase upcoming events. Multimedia management capabilities make it simple to share photos, videos and podcasts anywhere on a website. LightCMS for religious organizations is distinguished by:

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