SOA Software, Inc., a leading provider of Application Services Governance products, and Wipro Ltd., a leading global information technology, consulting and outsourcing company, have entered into a partnership to accelerate API implementations for customers worldwide to expand their revenues. Today, business managers in enterprises are looking to develop solutions that leverage the mobile & cloud to deliver the long tail of revenues from their partners. Wipro’s global service delivery combined with innovative software solutions from SOA Software will speed the delivery time and provide state-of-the-art business solutions.
The Long Tail of Revenues
Business managers are eager to expand their revenue streams through their partner networks. APIs are becoming more and more ubiquitous as enterprises realize they contribute to expanded revenues, and the entire Web moves to what Tim Berners-Lee, the inventor of the World Wide Web and director of the World Wide Web Consortium (" W3C") calls the “Semantic Web.” Such expanded markets are driven by key changes in the underlying infrastructure of how customers interact with businesses: the worldwide explosion in mobile devices and concomitant cloud technologies. The mobile Web is expanding  at a CAGR of over 66% over the next five years, and cloud infrastructure as-a-service is growing  at over 41% CAGR. Businesses are searching for ways to leverage this infrastructure: from finding better ways to segment the customer base, to leveraging social media to improve their products.
Wipro’s Global Presence“Enterprises need to extend their business services to address new markets, channels and business models in order to expand their reach and make intelligent decisions based on real time insights. Developments in the sphere of social, mobility, analytics and cloud are pushing adoption of APIs & real time analysis of transactions across channels thereby enabling enterprises to meet these business needs,” said Krishnakumar N. Menon, Vice President, Enterprise Business Integration, Wipro. “Through this partnership, Wipro’s Enterprise Business Integration practice will continue to address the growing need of holistic integration services for customers and will provide our shared customers with compelling, end-to-end, well-managed API services and business solutions.” Why SOA Software