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Holiday Shopping? Black Friday Is Not the Best Day

NEW YORK (TheStreet) -- How does Wednesday, Dec. 4 sound for a day to get your holiday shopping done?

A new report by ShopperTrak, a leading provider of shopper analytics, says Dec. 4 is the best day to do in-store holiday shopping this year.

While popular holiday shopping days include Black Friday as well as the Saturday before Christmas and increasingly Thanksgiving, ShopperTrak notes that the best days to shop are actually the weekdays immediately following "Black Weekend" because there are smaller crowds and staff has the ability to be more attentive to shoppers as opposed to the more frenzied shopping days.

With four weekends between Thanksgiving and Christmas this year compared to five weekends in 2012, ShopperTrak identified 10 days likely to have the least amount of in-store holiday shopper traffic and, given their proximity to Thanksgiving and Black Friday, a good selection of merchandise likely will remain in the stores for retailers working to capture those sales.

ShopperTrak predicts that Wednesday, Dec. 4, will be the best day to shop this holiday season with the least amount of store shopper traffic, followed by Monday, Dec. 2 and Tuesday, Dec. 3. The next three best days forecasted by ShopperTrak were Wednesday, Dec. 11, Monday, Dec. 9 and Tuesday, Dec. 10. Then came Friday, Dec. 6, Friday, Dec. 13 and Thursday, Dec. 12, followed by Monday, Dec. 16 as the top 10 days to shop this year.

"There's a reason Black Friday and the Saturday before Christmas attract the heaviest crowds -- retailers flood consumers with discounts and special offers on those days," says Bill Martin, ShopperTrak's founder and executive vice president. "But quieter shopping days also present their fair share of deals for consumers, along with more attentive customer service and a leisurely shopping experience."

Retailers across the board from Sears (SHLD) and Macy's (M) to Best Buy (BBY) have been extending their holiday shopping hours by opening on Thanksgiving.

Best Buy released its Black Friday ad on Tuesday. Customers can get a Roku 2 Streaming Player for $59.99 (savings of $20), Xbox 360 250GB Black Friday Bundle for $189.99 (savings of $110) or Apple iPad Air at $449.99 (savings of $50). See the store's Web site for more Black Friday deals .

Stock quotes in this article: WMT, BBY 

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