This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Holiday Shopping? Black Friday Is Not the Best Day

Stocks in this article: WMT BBY

NEW YORK ( TheStreet) -- How does Wednesday, Dec. 4 sound for a day to get your holiday shopping done?

A new report by ShopperTrak, a leading provider of shopper analytics, says Dec. 4 is the best day to do in-store holiday shopping this year.

While popular holiday shopping days include Black Friday as well as the Saturday before Christmas and increasingly Thanksgiving, ShopperTrak notes that the best days to shop are actually the weekdays immediately following "Black Weekend" because there are smaller crowds and staff has the ability to be more attentive to shoppers as opposed to the more frenzied shopping days.

With four weekends between Thanksgiving and Christmas this year compared to five weekends in 2012, ShopperTrak identified 10 days likely to have the least amount of in-store holiday shopper traffic and, given their proximity to Thanksgiving and Black Friday, a good selection of merchandise likely will remain in the stores for retailers working to capture those sales.

ShopperTrak predicts that Wednesday, Dec. 4, will be the best day to shop this holiday season with the least amount of store shopper traffic, followed by Monday, Dec. 2 and Tuesday, Dec. 3. The next three best days forecasted by ShopperTrak were Wednesday, Dec. 11, Monday, Dec. 9 and Tuesday, Dec. 10. Then came Friday, Dec. 6, Friday, Dec. 13 and Thursday, Dec. 12, followed by Monday, Dec. 16 as the top 10 days to shop this year.

"There's a reason Black Friday and the Saturday before Christmas attract the heaviest crowds -- retailers flood consumers with discounts and special offers on those days," says Bill Martin, ShopperTrak's founder and executive vice president. "But quieter shopping days also present their fair share of deals for consumers, along with more attentive customer service and a leisurely shopping experience."

Retailers across the board from Sears (SHLD) and Macy's (M) to Best Buy (BBY) have been extending their holiday shopping hours by opening on Thanksgiving.

Best Buy released its Black Friday ad on Tuesday. Customers can get a Roku 2 Streaming Player for $59.99 (savings of $20), Xbox 360 250GB Black Friday Bundle for $189.99 (savings of $110) or Apple iPad Air at $449.99 (savings of $50). See the store's Web site for more Black Friday deals .

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs