About Maidenform An intimate apparel leader since 1921, Maidenform offers comfortable, stylish and innovative bras, panties and shapewear to women with an active lifestyle, a sense of style, and an appreciation for the way they look. Maidenform products may be found in leading department stores and national chain stores and direct to consumers via outlet stores and websites. Maidenform is owned by HanesBrands (NYSE: HBI), a socially responsible leading marketer of intimate and basic apparel under some of the world's strongest apparel brands.
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