ServiceSource® (NASDAQ: SREV), the global leader in recurring revenue management, today announced the addition of Mario Faria to the role of Chief Data Officer (CDO).
As ServiceSource’s first CDO, Faria will be in charge of building an industry-leading global data organization within the company. By leveraging big data, best practices and ServiceSource cloud technology, Faria’s team will help companies unlock the business value of customer data for their recurring revenue sales activities.
“When it comes to recurring revenue, data makes all the difference,” Faria said. “Most people don’t realize that it takes considerably more data to process a single renewal than it does a new sale. This data has to come from CRM, quoting, entitlement and ERP systems, just to name a few. ServiceSource delivers unique value by bringing this data together in just the right way, at the right time. With a new generation of data and analytics, we’ll enable customers to capture more recurring revenue, more efficiently, than they ever thought possible.”
Prior to joining ServiceSource, Faria served as Chief Data Officer for credit information services company Boa Vista, a subsidiary of Equifax. While at Boa Vista, Faria was the first Chief Data Officer in Latin America, where he focused on analytics, data science, data architecture, data management, data quality, data governance and operations. Earlier, Faria held senior management positions with IBM, Accenture, and Microsoft where his responsibilities included the South America region and the creation and management of new business units. He also serves as an advisor at the Technology Partner Network of the Bill and Melinda Gates Foundation.Mario is a well-recognized speaker at Big Data and Analytics conferences and will be the keynote speaker at the 2 nd annual Big Data Business Forum on November 13 – 15 in San Francisco where he will discuss “Data Driven Business Attributes.” “With the rapid shift to a Recurring Revenue Economy, businesses can no longer treat sales as one-time transactions. Sales now require regular engagement informed by a deep understanding of the customer’s changing needs,” said Mike Smerklo, CEO, ServiceSource. “Data is what makes that possible. Mario has led data initiatives at some of the world’s largest companies and advised at one of the world’s most prominent public-service organizations. He has a deep understanding of how big-data can help organizations connect more thoughtfully and effectively with the people most important to them. I am delighted to have him lead our efforts in this exciting and important part of our business.”