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Revionics And Tractor Supply Company To Speak At The Vanderbilt Owen Graduate School Of Management

Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, announced today that its Senior Pricing Strategist Juan Jose (JJ) Thorne and Vaibhav (Vai) Anand, Senior Pricing Analyst with Tractor Supply Company ( NASDAQ: TSCO), will be speaking at The Vanderbilt Owen Graduate School of Management on November 14, 2013, about Retail Life Cycle Price Optimization including everyday or base pricing, promotion and markdown. Tractor Supply Company is a customer of Revionics and the largest retail farm and ranch supply store chain in the United States. The details of the session are below:

November 14, 2013, 11:20 a.m. and 2:00 p.m. (CST)
WHERE: The Vanderbilt Owen Graduate School of Management

Juan Jose (JJ) Thorne, Senior Pricing Strategist for RevionicsVaibhav (Vai) Anand, Senior Pricing Analyst for Tractor Supply Company

Speaking at The Vanderbilt Owen Graduate School of Management. Title of presentation: Retail Life Cycle Price Optimization (Management 568: Pricing Strategies | Kelly L. Haws, Associate Professor of Marketing for The Vanderbilt Owen Graduate School of Management)


Today’s retailers are battling intense competitive pressures as channel lines blur and more – informed and technology-savvy shoppers demand better competitive prices. For retailers to find success in today’s price transparent world, they need to replace gut-feel pricing with optimization technologies that enable the execution of shopper-centric pricing strategies and tactics across the life of a product – every day price, promotion and markdown – tailored to a retailer’s channels. This session will discuss the basics of demand-based science – price elasticity and item/store level demand modeling, how optimization technology integrates science, business rules and constraints and business and financial strategies to derive price, promotion and markdown recommendations that drive to a retailer’s strategic and financial objectives and the typical financial benefits that are achieved.

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