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TheStreet Open House

Walmart Announces Plans For Black Friday 2013

Stocks in this article: WMT

One-Hour Guarantee – It's Back and Better!

In 2012, Walmart introduced the industry's first One-Hour Guarantee, a Black Friday event that guaranteed customers select items during a one-hour period. Due to an overwhelmingly positive response from customers, the retailer is bringing it back and expanding from the three items offered last year to 21 One-Hour Guarantee items this year.

Customers who are in the designated lines at Walmart between 6 and 7 p.m. or 8 and 9 p.m. local time on Thursday, Nov. 28 can purchase top gifts at special low prices with confidence that they'll receive the item either that night or before Christmas.

6 p.m. One-Hour Guarantee:

  • Vizio ® 60" Class Smart LED 1080p HDTV - $688 (a $310 savings)
  • Apple iPad ® mini Wi-Fi 16GB (two colors) - $299 with a $100 Walmart gift card
  • Funai 32" LED 720p HDTV - $98 (special buy)
  • Furby Boom! - $29 (a $30 savings)
  • HP ® Pavilion TouchSmart 14-B109WM Laptop - $278 (special buy)
  • Call of Duty ® Ghosts (Xbox 360 and Playstation 3) - $39.96 (a $20 savings)
  • LG ® Blu-ray Player - $38 (special buy)
  • Graco ® Travel System (stroller and infant car seat) - $99 (special buy)
  • 1 Carat T.W. Diamond and Sterling Silver Pendant and Earring Set - $98
  • Assassins Creed, NBA 2K14, Batman, Grand Theft Auto V (Xbox 360 and Playstation 3) - $34 each (a $25.96 savings)

8 p.m. One-Hour Guarantee:

  • Beats™ by Dr. Dre ® Solo Headphones - $114.95 (a $85 savings)
  • Straight Talk ® Galaxy Centura™ prepaid phone - $29 (a $70.88 savings)
  • RCA 7" Dual Core Tablet - $49 (special buy)

New Process to Make Shopping Easier on Black Friday  

To help improve the shopping experience Walmart, for the first time in all stores, will hand out wristbands so customers can shop while they wait for some of the hottest items – like the new Sony PS4 and Microsoft Xbox One. Here's how it works:

  • Prior to the 6 p.m. and 8 p.m. events, customers need to go to the designated line within the store to secure a wristband for certain products. Wristbands will be distributed while supplies last.
  • Customers can shop for other gifts throughout the store while they wait for the 6 p.m. and 8 p.m. events to start.
  • Then customers with a wristband simply need to come back to the designated line within two hours after the event start time to pick up their product.

A full list of these items can be viewed at http://news.walmart.com/blackfriday.

Simon added, "Some other retailers advertise great deals, but may only have a handful of products available, forcing customers to wait outside the store only to leave disappointed. Not at Walmart. Most of our stores are open 24 hours so customers can come inside. And we've improved this year's shopping experience so customers can spend less time in line and get what they need without going anywhere else."

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