By Nate Matherson of Circa AlphaNEW YORK ( TheStreet) -- Companies have long embraced customer loyalty in an effort to drive revenues and sustain earnings throughout all economic conditions. Over the last decade we have witnessed a number of companies in a variety of sectors place an increasing level of importance on creating customer loyalty in more creative ways. For a number of years I have followed one of my favorite companies, Starbucks (SBUX - Get Report), with great attention. The atmosphere, product portfolio and rapid growth rate are unparalleled in the sector. The company has created what is arguably the most loyal customer base on the planet with revenue inelasticity challenging tobacco.
Starbucks Beats Competition in Building Customer Loyalty
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