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Cisco, Wal-Mart and Macy's Lead This Week's Earnings Parade

Reading the Table

OV/UN Valued: Stocks with a red number are undervalued by this percentage. Those with a black number are overvalued by that percentage according to ValuEngine.

VE Rating: A "1-engine" rating is a strong sell, a "2-engine" rating is a sell, a "3-engine" rating is a hold, a "4-engine" rating is a buy and a "5-engine" rating is a strong buy.

Last 12-Month Return (%): Stocks with a red number declined by that percentage over the last 12 months. Stocks with a black number increased by that percentage.

Forecast 1-Year Return: Stocks with a red number are projected to decline by that percentage over the next 12 months. Stocks with a black number in the table are projected to move higher by that percentage over the next 12 months.

Value Level: Price at which to enter a GTC limit order to buy on weakness. The letters mean; W-weekly, M-monthly, Q-quarterly, S-semiannual and A-annual.

Pivot: A level between a value level and risky level that should be a magnet during the time frame noted.

Risky Level: Price at which to enter a GTC limit order to sell on strength.

Applied Materials (AMAT) ($17.75) set a multi-year high at $18.18 on Oct. 14. The hold rated semiconductor fabrication equipment is above its 50-day SMA at $17.11 with a quarterly value level at $16.46, a monthly pivot at $18.00 and weekly risky level at $19.21.

Cisco Systems (CSCO - Get Report) ($23.51) ended last week above its 50-day and 200-day SMAs at $23.37 and $23.00. The hold rated Internet networking solutions company and Dow component has an annual value level at $22.76 with a semiannual pivot at $23.47 and monthly risky level at $25.30.

Dean Foods (DF) ($19.39) has been trying to take out its 200-day SMA at $19.75 and has stayed above its 50-day at $18.96 since Oct. 23. The buy rated processor of milk and other dairy products has a weekly value level at $18.49 and a quarterly risky level at $22.23.

D R Horton (DHI) ($18.14) is above its 52-week low Sept. 5 at $17.52 and is below its 50-day SMA at $19.06. The hold rated homebuilder has an annual value level at $16.05 with a weekly pivot at $18.77 and monthly risky level at $20.21.

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SYM TRADE IT LAST %CHG
CSCO $28.82 0.51%
WMT $79.84 0.83%
AAPL $130.28 0.47%
FB $81.53 -1.07%
GOOG $565.06 3.30%

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

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