NEW YORK ( TheStreet) -- I must humbly brag, but please allow me some latitude to set up that brag with a somewhat related story in honor of my veteran Grandfather, who turned 80-something the other day.Back when I worked in Dallas, I was lucky enough to be close to the Dallas Stars hockey club. Attending the games and doing my radio show, I would interface with some of the players and former head coach Ken Hitchcock on occasion.
Starbucks: Urbanizing TeavanaOn June 28, 2011, I said Teavana Needs to Penetrate Urban Areas to Become a Buy prior to the company's IPO. On January 24, 2013, Starbucks (SBUX - Get Report) CEO Howard Schultz said this shortly after his company acquired Teavana:
And we will expand Teavana's current 300-store footprint from largely mall-based stores to urban street locations, where Starbucks obviously has very strong capabilities and ultimately we will reinvent the tea category, just as we did the coffee category 40 years ago.Boom. America's greatest living CEO agrees with me! I'm interested to see how the urbanization, if you will, of Teavana unfolds. Starbucks has already penetrated Manhattan with Teavana locations. There's so much potential here, domestically in urban areas and around the world that I would be willing to buy SBUX stock, especially on dips, based on the growth prospects of a now properly-run Teavana alone. ( TheStreet's editorial policy prohibits me from owning individual stocks). Add in the core Starbucks brand, its growth prospects and a social, mobile and overall digital strategy expertly applied across the board and you have what amounts to tech's best untold, underrated and most extraordinary story. Not to mention an investment you should be able to keep in the family for generations. Follow @rocco_thestreet -- Written by Rocco Pendola in Santa Monica, Calif.