This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

More Thanksgiving Shopping, Less Thanksgiving Dinner

NEW YORK ( TheStreet) -- Thanksgiving is a wonderful time, chock full of family, friends, football and a dining room table groaning under the weight of turkey and all the trimmings.

At least, it used to be.

This year, more Americans are opting to spend Thanksgiving getting ready for Christmas. That is, they're spending it resting up for that other big November holiday -- Black Friday.

The discount website, along with Harris Interactive, confirmed that slightly disturbing trend in a survey detailing what Americans are actually doing Thanksgiving Day.

Many adults are either skipping the dinner altogether, rushing through it or avoiding travel to a friend or relative's house so they're better prepared to hit the stores hard come midnight on Black Friday or plugging in the laptop or tablet to wallow in some serious holiday shopping.

All told, 32 million consumers changing their Thanksgiving habits for Black Friday, with 26% saying they will hit at least one bricks-and-mortar store on the Friday after Thanksgiving and another 25% say they will go shopping online, according to the survey.

The 32 million figure is a startling jump from the 13.9 million people who were reported as in stores shopping by 8 p.m. Thanksgiving Day, although 39% were in stores by midnight, based on National Retail Federation figures.

The average holiday shopper will spend $737.95 (including presents, a tree, decorations, greeting cards and parties), which actually is 2% less than last year.

"Black Friday shopping has become a huge part of American culture during the Thanksgiving holiday, and with more consumers shopping online, retailers have adapted to reflect great savings on their websites as well," says Regina Novickis, a consumer savings specialist at "Many Americans are now taking advantage of Black Friday savings from the comfort of their own homes as opposed to battling the crowds the day after Thanksgiving."

It's younger consumer (18 to 34 years old) and women who are more likely to get into the car at the stroke of midnight Nov. 29. Men are more likely to shop online, although the study doesn't say how many will do so Black Friday.

Black Friday is the undisputed king of the holiday shopping season, with 55% of shoppers hitting the stores and retail sites that day, according to separate data from Accenture.

It might even threatening to supplant Thanksgiving as the biggest holiday in November -- at least for shoppers.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,068.86 +15.15 0.08%
S&P 500 2,092.63 +3.86 0.18%
NASDAQ 4,807.8280 +0.9690 0.02%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs