Nov. 8, 2013
/PRNewswire/ -- Paid TV platforms nc+ and CANAL+ have tapped Havas Worldwide Warsaw to handle its digital activity in
After searching for an agency to support expanding online marketing roles and increase viewership, nc+ and CANAL+ tasked Havas Worldwide Warsaw with generating online creative and innovative e-marketing solutions.
"The decisive factor in selecting this agency was their perfect understanding of the role of electronic media that engages viewers, allowing them to experience content presented on the main screen to a greater degree," said Jan Wykrytowicz, Marketing Communication and Research Director at nc+.
"We're thrilled with the opportunity to partner with nc+ and Canal+," said
, Digital Competence Leader at Havas Worldwide Warsaw. "Together, we'll bring trend-setting ideas to life, offering viewers wholly new ways to engage."
Havas Worldwide Warsaw's first project with nc+ was the successful campaign, "Moje El Clasico" ("My El Clasico"), created for FC Barcelona vs. Real
, one of the year's largest football events. In addition to a website and online campaign, the campaign also introduced, for the first time on Polish television, an "alternative commentary": Viewers could choose to watch the broadcast with either a pro-
commentary. The site garnered over 300,000 visits.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide Network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Lacoste, Merck, Mondelez International, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in
, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA)
Global Communications DirectorHavas Worldwide(212) 886-2035