This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Study Shows Most Farmers, Ranchers Make Own Marketing Decisions

DES MOINES, Iowa, Nov. 8, 2013 /PRNewswire/ -- More than 75 percent of crop farmers and 87 percent of livestock ranchers make marketing decisions independently, according to a marketing study released today by Meredith Agrimedia, a division of Meredith Corporation (NYSE: MDP).


According to the study, these farmers/ranchers rate cash sale, forward cash contracts, and futures contracts as the top three marketing tools they use.  In addition, the results demonstrated that participants were evenly split between managing risk and enhancing price when asked to categorize the primary goal of their marketing. 

"Operation size seems to determine the goal of marketing for the participants," said Alejandro Munoz de la Cruz, Manager of Market Research for Meredith Agrimedia.  "The larger the operation, the more likely the farmer is to focus on managing risk rather than enhancing price."

In response to market need, Meredith Agrimedia has created The Successful Farming Marketing Academy for farmers and ranchers to improve their marketing skills.  The course will be led by commodity trader Al Kluis, and Successful Farming staff members, and it will run for 12 weeks beginning in December.  Class topics will include insight and instruction about how an exchange works, futures and options, charting and ways to improve revenue. 

"We created a course that will serve as a tool for farmers and ranchers," said Mike McGinnis, Markets Editor for Successful Farming.  "Those that are making independent marketing decisions need a resource to help them maximize marketing potential."

For more information about The Successful Farming Marketing Academy or to register to participate, go to

Meredith Agrimedia builds on Meredith's 110-year heritage of serving the information needs of rural and farm families.  It encompasses Successful Farming, Living the Country Life, and Ageless Iron Almanac to provide marketing solutions by engaging those living on the land through a wide variety of platforms, including publishing, digital, broadcast and mobile.

Successful Farming was Meredith's first magazine in 1902 and now reaches 1.2 million readers each month.  Its website, was established in 1995 as one of the first agricultural websites in America. Living the Country Life was founded in 2002 as a sister publication to Successful Farming.  The editors identified a growing community of small farmers and acreage owners across the United States that needed information tailored to their lifestyles.  In 2007 , Living the Country Life became a standalone multimedia brand, using publishing, radio, digital, and television to reach the rural lifestyle audience.  

SOURCE Meredith Agrimedia

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,084.49 +33.74 0.20%
S&P 500 2,014.89 +15.91 0.80%
NASDAQ 4,830.47 +19.6820 0.41%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs