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TheStreet Open House

SeaWorld Parks & Entertainment Launches AnimalVision

ORLANDO, Fla., Nov. 8, 2013 /PRNewswire/ -- For nearly five decades SeaWorld® has connected guests to the natural world through innovative animal habitats and inspiring shows. With the launch of AnimalVision™, 24/7, on-habitat cameras stream footage to customized interactive websites, allowing visitors to create a connection right from the comfort of home at www.AnimalVision.com .

(Photo:  http://photos.prnewswire.com/prnh/20131108/FL12853)

Fans can enjoy the antics of Antarctic penguins racing through the water or waddling around their icy habitat; see a school of stingrays gliding past their screen, or check out sea turtles, some of the ocean's most graceful animals.

"AnimalVision allows our guests and fans to deepen their connection with animals. For some guests, being able to see these remarkable animals at the park and then continuing that voyage of exploration at home serves as a reminder about the important role we all play in helping these animals. For those planning a park visit, seeing our animals up-close will get families excited about visiting in person," said Anne Fischer, director of interactive marketing for SeaWorld Parks & Entertainment.

Animal habitat cameras have proven to be popular for SeaWorld and animal fans alike. In 2012 during a six-week partnership with Discovery Channel, fans across the country spent an astounding 1.5 million hours watching penguins in SeaWorld San Diego Penguin Encounter® via a streaming camera feed.

Building on that success, AnimalVision provides animal camera fans with an interactive experience that goes beyond simply watching the animals demonstrating their natural behaviors. The new platform will feature:

  • Video web portal designed to be viewed from any computer, smartphone or tablet
  • The ability to take, share and save photos of their favorite video moment
  • Live Twitter feeds share comments with other AnimalVision viewers and interactive "ask the experts" sessions with animal trainers and zoological staff
  • Education and conservation information and facts about each featured species
  • Downloadable games
  • Additional animal species will be showcased in the near future

Each of the six cameras is high definition for the best viewing experience possible, including multiple viewpoints of the habitats. The cameras at SeaWorld Orlando's newest attraction, Antarctica: Empire of the Penguin™, show four different species of penguins both in the water and up on the ice. At Aquatica, SeaWorld's Waterpark® in San Antonio, more than 200 stingrays and tropical fish including various species of angel, tang and butterfly fish are seen from shallow and deep underwater viewpoints. Turtle Reef® at SeaWorld San Diego features more than 40 threatened green sea turtles ranging in age from four to 50 years old with a view of the 280,000-gallon aquarium they call home.

About SeaWorld Parks & Entertainment

SeaWorld Parks & Entertainment™ is a leading theme park and entertainment company delivering personal, interactive and educational experiences that blend imagination with nature and enable its customers to celebrate, connect with and care for the natural world we share. The Company owns or licenses a portfolio of globally recognized brands including SeaWorld®, Shamu® and Busch Gardens®. Over its more than 50 year history, the Company has built a diversified portfolio of 11 destination and regional theme parks that are grouped in key markets across the United States, many of which showcase its one-of-a-kind collection of approximately 67,000 marine and terrestrial animals. The Company's theme parks feature a diverse array of rides, shows and other attractions with broad demographic appeal which deliver memorable experiences and a strong value proposition for its guests. In addition to its theme parks, the company has recently begun to leverage its brands into media, entertainment and consumer products. SeaWorld Parks & Entertainment is a wholly owned subsidiary of SeaWorld Entertainment, Inc., a publicly traded company (NYSE: SEAS). Copies of this and other news releases as well as additional information about SeaWorld Entertainment, Inc. can be obtained online at www.seaworldentertainment.com.  Shareholders and prospective investors can also register to automatically receive the Company's press releases, SEC filings and other notices by e-mail.

 

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