IBM researchers developed the app with which small businesses can upload slogans and messages for their advertisements and are now looking at how to use analytics to create spin off business opportunities such as business registries."We want to learn from Africa and tap into the continent's appetite for innovation," said Nik Nesbitt, Country General Manager, East Africa. "The work of IBM Research – Africa is not just about science and technology, it is also about innovating new business models and partnering with local enterprises to ensure that our new solutions have the maximum impact on business and society."
IBM Opens Doors Of First African Research Lab - Continent's Grand Challenges In Its Sights
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