Regal Entertainment Group (NYSE:RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States today announced that director Peter Jackson’s highly anticipated The Hobbit: The Desolation of Smaug will premiere a new program called Regal Super Ticket, designed for the ultimate movie fan. For the first time, U.S. moviegoers will be able to purchase a theatre admission ticket and pre-order the Digital HD version of the new movie at the same time with Regal Super Ticket. The pre-ordered Digital HD version will be available to Regal Super Ticket-holders weeks before the Blu-ray™ and DVD release date and four days prior to the digital release of the film. Additionally, a standard definition digital version of The Hobbit: An Unexpected Journey will be immediately available to stream or download through any UltraViolet™ service, such as Flixster.
Regal Super Ticket sales for The Hobbit: The Desolation of Smaug will be available to all moviegoers beginning November 21, 2013 at participating Regal box offices or via www.REGmovies.com.
“We’re incredibly proud to team up with Warner Bros., New Line, MGM, and Flixster on Regal Super Ticket, the first offering of its kind in the U.S., and we look forward to expanding this exclusive premium in the months ahead,” said Amy Miles, chief executive officer for Regal Entertainment Group. “Regal prides itself in offering the very best theatre experience for our guests, and now we can offer them the opportunity to be the first to own The Hobbit: The Desolation of Smaug, arguably one of the most anticipated movies of the year.”
A Regal Super Ticket includes the price of the theatrical movie admission plus $20 for the early-release high definition digital version of The Hobbit: The Desolation of Smaug and a standard definition digital version of The Hobbit: An Unexpected Journey. In addition, the Regal Super Ticket provides moviegoers with greater access to what they want, when they most want it. According to a Warner Bros. Home Entertainment Global Consumer Insights & Research study, more than 40 percent of those who buy a home entertainment product make their decision before seeing the film, and an additional 30 percent do so during the film’s theatrical run.“We’re excited to partner with Regal on this and future Super Ticket offers,” said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. “Super Ticket is an innovative way to give fans the opportunity to see the movie now and, at the same time, secure their ownership of it forever while opening up new and easier channels for us to help consumers access digital products.”