So, this whole line of content comes first, then it becomes an ad and we won't have spam because we don't create the ads, our clients do is, simply stated, crap. Just as Twitter management has on other occasions, it will pull a Facebook (FB) and backtrack from any mission it deems righteous, any strategy it considers principled just as fast, if not faster, as Mark Zuckerberg did.
But, let's give Dick and his crew the benefit of the doubt. They clearly have a handle on quality control vis-a-vis the ads the Twitter platform serves.
Why does any of this matter?It matters, in part, because of what I said, in September, when Twitter tweeted it was going public:
I want to see Twitter become whatever Twitter can become unabated by the pesky requirements of Wall Street investors. Because, there's no question -- Twitter, simply by making the choice to go public, will wind up something other than it would have been had it stayed private ...
(Facebook and Pandora (P)), for better or worse, abandoned their social missions for the sake of revenue and the quest for profit. It depends on who you talk to, but more than a few people -- as they continue to use Facebook and Pandora obsessively -- will tell you that increased advertising and such has hurt the user experience. And I would argue it has taken away from Facebook's mission to connect the world and Pandora's pledge to be a champion for indie artists.
Priorities get out of whack. That's just how it goes. There's really no avoiding it.Simply put, degrade the user experience to appease Wall Street today, chip away at the allure that put you in the position to go public in the first place. No matter how Costolo spins it, he has already made compromises. He will continue to make them. Nature of the beast or not, this dynamic matters long-term. And since most investors were unable to buy $TWTR at $26, long-term performance is all that matters. Follow @RoccoPendola -- Written by Rocco Pendola in Santa Monica, Calif.
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