Clear Channel Airports
(CCA), a division of
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO)
, and the world’s leading marketer of airport multimedia, today announced that its in-airport TV network, ClearVision, will be available at Cleveland Hopkins International Airport (CLE) in early 2014 giving businesses and brands operating in Cleveland, including local tourist attractions, a new channel for advertising.
“We’re always looking for ways to improve our customers’ experiences here at the airport,” said CLE’s Airport Director Ricky Smith. “Adding ClearVision will help deliver non-stop news and entertainment to our visitors, as well as highlighting local attractions.”
ClearVision is also the only airport television network that links brand campaigns to a unique variety of content from major TV Networks, including ABC, FOX, NBC, E!, NFL Network and many more. ClearVision delivers a lineup of top network shows from 200 content providers, transformed into short-form “mini-sodes,” news, weather and sports, and enables airports to offer a customized TV station featuring local businesses and airport promotions. At CLE, the new locally branded television network, known as “CLE-TV,” will feature CBS Cleveland, live with breaking news and emergency advisories. Local businesses, such as the Cleveland Zoo, Cleveland Metroparks and Cleveland Children’s Museum have already signed on as CLE-TV sponsors.
“We are thrilled to help Cleveland Hopkins International airport significantly elevate their vistors’ experience with the diversity of content offered only by ClearVision,” said David Tetreault, COO ClearVision/ConnectiVISION TV. "As broadcasters in the away-from-home television space, we strive to deliver a programming line-up that is embraced by viewers through our offering of entertainment, education and information and by advertisers and brands for our delivery of the engaged and highly desirable demographic – the affluent business traveler."
The ClearVision platform provides local and national businesses with products and services available in Cleveland, a unique branding opportunity to target and reach very valuable consumers – frequent travelers. ClearVision is an ideal integration for CLE’s initiative to promote hometown businesses and tourism in order to generate sales and encourage repeat visits. Additionally, ClearVision gives CLE the capability to incorporate customized messages within the programmed content, helping them to better connect with visitors and enhance their traveling experience.