Knauss said Medicare is no longer reimbursing hospitals for what it deems "preventable injuries," which now include infections. That means disinfectants like bleach are in increasing demand. Additionally, Clorox has been innovating its bleach offerings to make them more compact and easier to use, something consumers like.
Knauss also commented on its acquisition of Burt's Bees, a brand that's growing by double digits despite its premium price points. He said Burt's has expanded from five to over 25 countries and there's a lot of growth left.
Cramer said Clorox once again proves how American innovation is alive and well and he continues to recommend the stock.
In a segment he called "Game Changers," Cramer dove into the bull market in video games being brought on by new game consoles, set to debut in just a few weeks. Cramer's been a longtime proponent of game retailer GameStop (GME), but tonight focused on the game publishers, mainly Activision (ATVI), Electronic Arts (EA) and Take-Two Interactive (TTWO - Get Report).The video game business is hit-driven, Cramer told viewers, which means whoever has the hottest titles and franchises can expect to reap the most rewards. Activision recently beat its quarterly estimates but offered tepid guidance for the end of the year. Meanwhile, Electronic Arts has been turning itself around with moves into online and social gaming, but it also tempered expectations for the remainder of 2013. Then there's Take-Two Interactive, purveyors of the wildly successful Grand Theft Auto gaming franchise. Take-Two delivered phenomenal earnings, beating Wall Street expectations by 76 cents a share on a 340% year-over-year rise in revenue. The company also trades at just nine times earning with a 12% growth rate, making it the least expensive of the group.