This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

GE's New MWF Water Filter Has Been Tested By A Third Party To Remove Over 94 Percent Of Five Trace Pharmaceuticals From Water And Ice.* (Photo: GE)

(NYSE:GE) — GE’s most popular refrigerator water filter, MWF, now removes trace amounts of five pharmaceuticals including the active ingredients in antidepressants and birth control pills from drinking water and ice. * Almost two in 10 Americans’ drinking water tested positive for pharmaceuticals according to an Associated Press Survey. 1. That’s a glass-half-empty statistic for a lot of people.

GE's new MWF water filter has been tested by a third party to remove over 94 percent of five trace p ...

GE's new MWF water filter has been tested by a third party to remove over 94 percent of five trace pharmaceuticals from water and ice.* (Photo: GE)

Currently, the Environmental Protection Agency doesn’t regulate the presence of prescription and nonprescription drugs in the water supply. The long-term effects of regular, small doses of medicines that treat everything from infections to depression have not been researched. In March 2009, a Gallup poll found that Americans rank water pollution as their number one environmental concern. 2.

“Consumers are more worried about their water than ever before, and at GE, we are making meaningful water filtration improvements that bring peace of mind,” said John Nichols, marketing manager for water filtration products at GE Appliances. The latest technology found on the MWF water filter means consumers with both new and older GE refrigerators can change their filters for the most up-to-date filtering technology. GE is the first and only appliance manufacturer in the U.S. to offer refrigerator filters that remove trace amounts of five key pharmaceuticals in ice and water.

The advanced GE MWF filter is National Sanitation Foundation (NSF) Certified and removes 15 contaminants, such as lead, cysts and mercury. In addition, it has also been tested by a third party to remove over 94 percent of five trace pharmaceuticals including: **

  1. Ibuprofen: used for pain relief, fever reduction and to reduce swelling
  2. Atenolol: treats high blood pressure
  3. Fluoxetine: prescribed for depression, obsessive-compulsive disorder and bulimia
  4. Progesterone: can be found in birth control pills or used as a fertility treatment
  5. Trimethoprim: an antibiotic that treats urinary tract infections

The MWF filter is now available for use in GE side-by-side and French door refrigerators, and has an estimated retail price of $49.99. *** GE’s RPWF filter was the first model to remove pharmaceuticals and fits certain bottom-freezer refrigerator models. The GE RPWF filter has a MSRP of $54.99.***

About GE Appliances

GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people's lives. GE Appliances' products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances.

1. Donn, Jeff, Martha Mendoza, and Justin Pritchard. Pharmawater I: Pharmaceuticals found in drinking water, affecting wildlife and maybe humans. Accessed on Aug. 30, 2013. http://hosted.ap.org/specials/interactives/pharmawater_site/day1_01.html

2. EWG Finds Hundreds of Pollutants in Nation’s Tap Water. December 12, 2009. Ewg.org. Accessed on August 30, 2013. http://www.ewg.org/tap-water/pressrelease.php

* Reduces five trace pharmaceuticals: Ibuprofen, Atenolol, Fluoxetine, Progesterone and Trimethoprim. The contaminants or other substances removed or reduced by this water filter are not necessarily in all users’ water.

** Pharmaceutical filtration has not been certified by the state of California or NSF.

*** Manufacturers set their own retail price.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131107006238/en/

Copyright Business Wire 2010

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,086.63 -26.91 -0.16%
S&P 500 1,987.01 +3.48 0.18%
NASDAQ 4,473.6970 +17.6810 0.40%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs