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Motorola's Market Share Drops Despite Moto X

Stocks in this article: GOOG AAPL VZ

NEW YORK ( TheStreet) -- Google (GOOG) created quite a stir when it announced Motorola Mobility's "build your own" Moto X smartphone a few months ago. But according to one survey the buzz over the company's flagship Android phone hasn't yet translated into increased sales.

Actually, a new report from comScore showed a decline in Motorola smartphone sales when comparing third-quarter results to second-quarter numbers.

The survey said Motorola's share of total U.S. smartphone subscribers (ages 13 and up) has dropped from 7.2% to 6.8%. During that quarter, Motorola released a number of new phones including the Moto X and three new Droid models (Ultra, Maxx and Mini) for Verizon (VZ).

Moto's loss turned out to be Samsung and Apple's (AAPL) gain. Apple's portion grew 0.7 percentage points from 39.9% to 40.6% of total market share. In the same period, Samsung's share jumped 1.2 percentage points to 24.9%). Despite HTC's One phone, the company's market share dropped from 8.5% to 7.1%. In fifth place, LG's percentage stayed steady at 6.6%.

The Moto X phone is assembled in a new Fort Worth, Texas, facility. Buyers can go online and design the phone to please their personal tastes. A number of reviewers found the Moto X to be a terrific device. We agree wholeheartedly.

In the past week the retail contract price for the Moto X has been lowered from $200 to $100 by a number of carriers. It's believed the next Motorola model -- a lower-priced Moto G -- will be unveiled by the company at a big event in Sao Paulo, Brazil, next week.

Overall, comScore said nearly 148 million people in the United States owned smartphones in the third quarter. That translates to a 62% mobile market penetration, a gain of 4.5% since the previous quarter ending in June.

comScore also released its list of top smartphone platforms for smartphone subscribers (age 13+) and found Android still leads the industry with a 51.8% share. That's down from last quarter's 52.0%. Apple's iOS platform saw gains of 0.7 percenrtage points to 40.6% of the industry total.

Blackberry's (BBRY) market share dropped from 4.4% to 3.8% while Microsoft's (MSFT) Windows Phone platform saw a slight gain from 3.1% to 3.3% in the quarter. Rounding out the top five,  Symbian OS's share remained steady at 3.3%.

Written by Gary Krakow in New York.

To submit a news tip, send an email to tips@thestreet.com.

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