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Nov. 7, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a partnership with Shareablee to provide comScore clients with social media benchmarking and competitive intelligence insights. Shareablee is a social business intelligence platform that helps marketers maximize the value of their social media audiences with insights about how consumers are engaging with their brands and competitive brands on Facebook and Twitter. The platform is complementary to digital benchmarking tools such as comScore Media Metrix and Social Essentials, as well as social listening and publishing tools.
"In the age of earned media, brands are able to amplify their audience reach considerably through social media channels, but actionable metrics are needed to ensure they are effectively engaging with their social audiences," said
Steve Dennen, comScore Vice President of Business Development. "Understanding how consumers are interacting not only with your own brand but also with competitors' brands offers the information needed to develop and implement better content marketing strategies. Through our partnership with Shareablee, comScore is excited to help power our clients' social marketing programs."
"As competition for customer attention intensifies across the social web, it is critical to be able to adapt quickly, and unpack the best strategies of those who are speaking with your target audiences so that you can leverage all of that powerful information as you move forward," added
Tania Yuki, CEO of Shareablee.
The comScore - Shareablee partnership empowers clients to:
Measure performance across multiple social channels in a single view;
Gather best practices for increasing social engagement and traffic;
Learn more about what their audiences care about, based on their social behaviors;
Understand how competitors' channels are performing.
"Shareablee is more than a tool that provides a granular view of our data; it's an extension of our social media team," said Chandra Magee, Senior Director Audience Development at The Economist. "We use Shareablee to inform tactical and strategic decisions about our social media presence - to provide context around our activities against the backdrop of the social landscape, and more specifically against our competitors. This has allowed our engagement levels to significantly increase since we became customers. With Shareablee, we are definitely working smarter -- not harder -- to achieve our goals."