TEL AVIV, Israel
November 7, 2013
), the social media tool designed for B2B marketers, today announced it has raised
in seed-round funding. The round was led by
based Explore. Dream. Discover., owned by PLUS Ventures and 2B Angels, as well as other angel investors. Along with funding, Oktopost has announced the launch of its integration with Marketo (NASDAQ: MKTO), the provider of the leading cloud-based marketing software platform sustaining engaging customer relationships.
One of the greatest problems B2B marketers face is the inability to prove social media's financial benefits for their company, causing many to shy away from social media activities all together. As opposed to other social media tools that are built for B2C, Oktopost's platform lets B2B marketers track leads and conversions originating from social networks, resulting in a clear understanding of their ROI.
"We are very excited to partner up with Oktopost," said Duby Lachovitz, CEO of Explore. Dream. Discover. "The platform Oktopost provides is, without a doubt, the most robust social media platform for B2B marketers today, especially when it comes to providing targeted content distribution on a large scale."
Many B2B marketers struggle with the sheer amount of time and effort it takes to distribute the product of their content marketing programs through every social channel. Oktopost provides a solution for B2B content marketers to manage their social editorial calendar for large scale campaigns across all channels, while measuring the effect it has on their business KPI's.
Oktopost was co-founded in 2013 by CEO
, formerly the VP of Worldwide Marketing at Nolio, which was purchased for
by Computer Associates Inc. (NASDAQ: CA). According to Daniel, "Oktopost was created out of a real business need. We have seen substantial market validation for our solution and it is truly amazing to see Oktopost providing B2B companies a useful platform to make their marketing activities easier to manage and measure."
Oktopost recently announced its integration with Marketo and its inclusion in Marketo Launchpoint, the most complete ecosystem of marketing solutions. Marketo has chosen only the top marketing applications to be integrated with this program. With the Oktopost integration, users can now sync all the valuable lead information collected by their Oktopost campaigns seamlessly with Marketo.