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Excellence Award For Turkcell Superonline

ISTANBUL, November 7, 2013 /PRNewswire/ --

Turkcell (NYSE:TKC, ISE: TCELL), Turkcell Superonline has become the first Turkish telecommunications company to receive the "Hall of Fame" Award, which honours organizations that have achieved excellence in strategy execution, from Palladium Executing Strategy. The perfect strategy execution methods and outstanding results achieved by Turkcell Superonline have made them worthy of this award, and will be featured in a report published by Harvard Business Publishing.

     (Photo: http://photos.prnewswire.com/prnh/20131107/649899 )

The keys to winning this award of excellence have been Turkcell Superonline's fiber network reaching 32 thousand km, reaching 520 thousand fiber subscribers and 1 million 570 thousand households with fiber; along with making 2 billion TL of investment in infrastructure, all within 6 years.

Turkcell Superonline, which started the fiber era in Turkey at the same time as the rest of the world, has made Turkey a prestigious and pioneering country with its fiber optic infrastructure and with its successes in international organizations. In an industry where competition is intense and returns on investment are long-term, Turkcell Superonline has been noted for the successes it has achieved in a short period of time, and is the first Turkish telecommunications company to receive this most prestigious international award and be inducted in to the Hall of Fame.

Founded by Harvard University professors Dr. Robert S. Kaplan and Dr. David P. Norton - two of the most important consultants and thinkers in the field of management and strategy - Palladium Executing Strategy honours the companies which adopt a strategy focused organization and achieve the most successful results in executing strategic plans with the Hall of Fame award, also known as the Oscar of Strategy Management.

Turkcell Superonline is the sole representative from Turkey this year among the 15 companies deemed worthy of this award, which has been given to the world's leading private and public institutions since 2000. The award ceremony, attended by the most successful companies in strategy management, was held on Tuesday, October 29 in Boston. Turkcell Superonline CFO Önder Şenol received the award on behalf of the company.

Turkcell Chief Finance Officer Önder Şenol said that, "Studies have shown that many organizations have difficulties in executing strategies and have even failed at executing them. According to a survey by Fortune, less than 10% of strategies can be effectively executed. Turkcell Superonline has been deemed worthy of the Strategy Management Oscar for its success in effectively executed strategies that were planned on paper. We started off 5 years ago to gain competitive advantage and make a difference in the market as a company with aggressive strategic and financial goals. Strategy-focused management gave us a clear framework and tool to reach our goals. When we consider our situation today, we can see that we have successfully managed and executed our strategy for strong growth and competitive advantage. We have reached a point where we are adding value to both our company and our country. Now we are maintaining the same approach when making our medium-term plans. We are going down a road that will support the sustainability of our success and bring us from good to perfect."

Dr. Robert S. Kaplan stated: "Having shared their experiences with us, Turkcell Superonline have answered some of the questions we are often asked: "Can start-up companies win this award?" Having been founded 10 years ago, Turkcell Superonline has turned in to a world-class company and has received this award thanks to strategies implemented since 2008. In my opinion, the change in Turkcell Superonline is a reflection of the change in Turkey."

About Hall of Fame Award

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