Natuzzi S.p.A. (NYSE:NTZ) today announced that Mr Simone Ferrari has been appointed as Chief Marketing Officer of the Natuzzi Group.
Simone will be in charge of developing an integrated strategy of Marketing, Communication and Product Development, making sure that its implementation is correct and coherent in all the markets in which the Group operates.
In his new role, Simone will also support the new Group’s commercial strategy that provides for the strengthening of the business in mature markets, the extension of the retail network especially in fast growing economies (such as China, Brazil, India and Russia).
The appointment of Simone Ferrari, who joined the Company in October 2012 as VP Communication for all of the Group’s brands, is part of the reorganization of the management team directly reporting to Mr Pasquale Natuzzi, CEO and President.Simone holds a degree in international marketing from “ Università Bocconi”, Milan. He started his professional career at Warwick Baker & Fiore, New York, and, then later, he set up his own agency, “ Ideocomunicazione”, back in Milan, managing the communication for many well-known brands such as LVMH, SAFILO, RINASCENTE, COIN, POMELLATO, MELTIN’POT. He developed partnerships in London and Shanghai for the managing of international brands like HEINEKEN and SKY. He also managed the advertisement campaigns for some successful brands of Italian companies like CAMPARI, FELTRINELLI, FERRERO, MSC, BREIL ( Gruppo Binda). In 2010 he became creative director for BCUBE (independent agency of PUBLICIS GROUPE). He is a copywriter. He won many international acknowledgements as creative director, among which the New York Festival, the London International Award and the Amburgo Film Festival. “ The challenge that Pasquale Natuzzi has asked me to undertake is for me of great motivation and source of particular pride” commented Simone Ferrari. “ In a more and more competitive and global environment, a Group like ours has to operate in the whole world, by means of projects that are strategically solid as well as flexible in their execution, so to be effectively and coherently implemented in different Countries. I will carry on with the job already started in order to further strengthen the Natuzzi Group’s positioning as the ambassador of the made-in-Italy in the world”. About Natuzzi S.p.A. Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. designs and manufactures a broad collection of residential upholstered furniture. With consolidated revenues of EUR 468.8 million in 2012, Natuzzi is Italy’s largest furniture manufacturer. The Natuzzi Group exports its innovative high-quality sofas and armchairs in five continents under separate brand names, Natuzzi Italia, Natuzzi Editions (only for the North American market)/Leather Editions and Softaly. Cutting-edge design, superior Italian craftsmanship and advanced, vertically integrated manufacturing operations underpin the Company’s market leadership. Natuzzi S.p.A. has been listed on the New York Stock Exchange since May 1993. The Company is ISO 9001 and 14001.