NEW YORK ( TheStreet) -- Facebook (FB) made it clear -- what an IPO does on its first day of trading doesn't necessarily reflect its longer-term fortunes. With that said -- and because we run in a manic market -- I don't care one way or another what Twitter (TWTR) does in its Thursday debut.
Looking past the IPO, I'm not certain I'm sold on TWTR as a long-term investment. It doesn't mean I don't like it or never will. I'm just not as sold on it as I was Facebook or as in love with it as many of my colleagues are.
Here's the problem with Twitter: The hype that surrounds it comes directly from the media. By directly from, I don't mean the media takes what's happening in the public sphere and sensationalizes it. Twists its meaning. Instead, I mean the media loves Twitter so much -- for good reason -- that it doesn't take the time to step back and consider the social network from a mass appeal, broader popular culture perspective.Can Twitter survive as a tool ...
- For the media to disseminate news and complement their core platforms;
- For media personalities, celebrities, musicians and similar others to promote themselves and their work; and
- For some other unknown segment of the seemingly engaged public to consume what all of the above provide and/or use Twitter as means for activism, social connection and self-expression?
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