This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Last Picture Show for Second-Run Theaters?

PORTLAND, Ore. ( TheStreet) -- Admittedly, one of the sweeter parts of living in Portland is nearly unfettered access to cheap movies.

The one-screen, first-run Cinemagic in Southeast Portland and the two-screen St. John's Cinema in the North boast a $7 regular price and $5 matinees. Art and revival houses like Cinema 21 and the Hollywood Theatre let first-run tickets go for between $6 and $9 while giving patrons beer and the occasional kung-fu night or low-percentage documentary. Even the town's "luxury" theater -- the downtown Living Room Theaters with their leather armchairs, digital seating charts and full-service restaurant and bar -- will let you into its newest indie offerings for $5 on Tuesday nights.

But even all of that pales in comparison to the best deals in town: The second-run theaters. An absolute palace like the Laurelhurst, aglow in neon and commanding lines around the block on weekends, will let you into a slightly dated showing of The World's End or The Way, Way Back for $4. Get a slice of pizza and a beer from nearby Coalition or Migration breweries, and it still might not cost you $10.

The Avalon Theater supplements its nickel arcade games with $3 showings of Disney's Planes and We're the Millers. The Academy Theater just down the road offers pizza, beer and even babysitting services on top of its $4 showings of The Butler and The Wolverine. The Kennedy School, meanwhile, will show you the The World's End for $4 and offer you a slice and beer in a reclaimed school building.

It's made second-run theaters and waiting a few months for their budget-priced releases a cornerstone of the city's vibrant cinema culture. It also made the whole enterprise seem even more fragile when second-run palace The Bagdad Theater recently began renovations and announced that it was going with first-run movies that would increase the price of a show from $3 to $8.50.

The theater has been around since 1927, when it was first opened by Universal Studios, and served as the premiere site for One Flew Over The Cuckoo's Nest in 1975. Pub chain McMenemin's bought the theater in 1991, gave it its first facelift and help reopen it with the help of Portland director Gus Van Sant and the premiere of My Own Private Idaho. The latest renovation stripped antique loveseats out of the balcony, replaced old seats with plush 24-inch-wide versions, increased the size of the screen and added 7.1 surround sound and a 4K digital projector.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $124.43 -1.54%
AMZN $372.10 -0.66%
NFLX $416.69 -1.39%
FB $82.22 -1.18%
GOOG $548.00 -0.73%

Markets

DOW 17,776.12 -200.19 -1.11%
S&P 500 2,067.89 -18.35 -0.88%
NASDAQ 4,900.8850 -46.5560 -0.94%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs