This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

HomeFinder.com's Virtual Business Makeover Series Empowers Real Estate Agents To Strengthen Digital Brands

Stocks in this article: GCIMNI









CHICAGO, Nov. 6, 2013 /PRNewswire/ -- The second annual HomeFinder.com Agent Makeover Sweepstakes , held in Chicago from September 18-20, 2013, provided five winning real estate agents with the tools to succeed in the current real estate landscape of low inventory and rising home prices. An evolving real estate environment means real estate agents need to keep their selling and marketing tactics current, and the 2013 winners spent two days immersed in digital marketing, technology, branding and social media training; business and personal goal coaching; and personal styling sessions and salon consultations.

(Photo:  http://photos.prnewswire.com/prnh/20131106/CG12066)

Since 2012's inaugural Agent Makeover Sweepstakes, more than 25,000 real estate agents entered for their chance to win. 2013's five winning real estate agents include:

  • Michael Downing  (RE/MAX, Hays, Kansas): "This next generation consists of our future customers and they are so entwined with social media," says Downing. "To be successful in the future, social media will drive business and agents need to embrace it."
  • Josephine Ligato (Berkshire Hathaway Home Services - New England Properties, Avon, Connecticut) "If I'm not current on social media and new technology and able to incorporate it my business, clients might wonder if I'm able to keep up with the rest of the business," says Ligato. "Clients are looking for a service and they want their needs met."
  • Jim Mackenzie   (Blue Diamond Realtors, Ellettsville, Indiana): "I can't wait to call my website developer, tell them what my website needs, and what I want, says Mackenzie. "Before I didn't know what to tell them to do, and now I can go back to them as the expert and have them implement these SEO changes."
  • Antonio Sanchez   (EXIT Realty, Bronx, New York): "I am going to do exactly what business coach Mike Lindstrom has taught us, including writing down my goals for my business, family, health, etc. so these goals become tangible and I have a visual to see every day," says Sanchez.
  • Penny Hansen (Century 21, Affiliated, Beloit, Wisconsin): "Having been in the business for 25 years, listing and selling is second nature. Now I need to introduce social media components to connect with clients, says Hansen."

"The five winners communicated their thirst for social media, technology and digital marketing education," said Doug Breaker, president and CEO, HomeFinder.com. "An additional benefit of the HomeFinder.com Agent Makeover Sweepstakes is our ability to educate all of the real estate agents in our space, via online video tutorials of the expert advice the winners received in Chicago."

The one-on-one expert training sessions included: 

  • Doug Breaker ( CEO of HomeFinder.com) walked winners through how to change their real estate business with SEO, and the major role Google plays in real estate.
  • Mike Lindstrom ( business coach, real estate consultant) consulted each winner on the importance of goal setting and putting those goals in writing.
  • Marki Lemons-Ryhal  ( social media expert) consulted with each winner on lead generation through social media and discussed the value of inbound marketing.
  • Kelly White ( real estate veteran) advised on makeover and reinvention, and how to adopt a makeover mentality for your everyday life.
  • Mark Tepper  ( senior vice president, sales & marketing, HomeFinder.com) demonstrated the importance of digital marketing though using tools like Single Property Websites and zip code based advertising.
  • Imraan Ali  ( CEO of NuOffer) spoke to how cutting processes and achieving a work-life balance led to the creation of his new company.
  • Kalen Raynor   ( 2012 HomeFinder.com Agent Makeover winner) kicked off the business and style makeovers with a breakfast presentation on how her business and personal life has improved over the past year.
  • Mister 312 and  Zazu pampered the winners with shaves, facials and haircuts for the men, and hair color, cut and makeup consultations for the women. The winners worked with personal stylists at a major department store to select their professional, head-to-toe outfit. outfit.

All real estate agents can access what the winners learned by accessing the educational video series here: Full URL: http://www.homefinder.com/news/opening-doors/2013/11/05/watch-virtual-business-makeover-tips-featuring-agent-makeover-sweepstakes-experts/

About HomeFinder.com

HomeFinder.com is one of the fastest growing real estate websites in the U.S. attracting more than 3 million monthly home shoppers with more than 3 million property listings. HomeFinder.com provides simple and effective online advertising solutions such as Single Property Websites and enhanced listings to 20,000 agents, brokers and builders.  HomeFinder.com has the combined strength and resources of a nationally branded site and a network of 375 real estate sites across America, including the chicagotribune.com, azcentral.com and miamiherald.com. HomeFinder.com is owned jointly by three leading media companies, Gannett Co. Inc. (NYSE: GCI), The McClatchy Co. (NYSE: MNI) and Tribune Co., and is an affiliated company of Classified Ventures, LLC, which owns and operates three leading online businesses: Apartments.com, Cars.com and HomeGain.com.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,384.16 +188.74 1.10%
S&P 500 0.00 -2.75 -0.14%
NASDAQ 4,626.3530 +60.2150 1.32%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs