Today Hyatt Hotels Corporation (NYSE: H) introduced its Hyatt Ziva and Hyatt Zilara all inclusive resort brands and unveiled the brand logos and signature elements of the guest experience. The launch marks Hyatt’s entry into the fast growing all inclusive segment and offers Hyatt an opportunity to redefine the category using its distinctive approach to guest listening and innovation.
The new brands are launching in the important Latin American market, where Hyatt has been expanding its brand presence. The first two resorts to debut under the Hyatt Ziva and Hyatt Zilara brands are owned and managed by Playa Hotels and Resorts, B.V. Hyatt Ziva Los Cabos and Hyatt Zilara Cancun are launching this month and both will undergo multimillion dollar renovations in 2014. The next resort in the portfolio, Hyatt Ziva Rose Hall in Jamaica, is currently undergoing an extensive renovation and will open in late 2014.
Guests can now make reservations for stays at Hyatt Ziva Los Cabos and Hyatt Zilara Cancun on hyatt.com. Hyatt Gold Passport members will be able to earn and redeem Hyatt Gold Passport points at these resorts starting this month.
The Hyatt Ziva and Hyatt Zilara brands are being developed with Hyatt’s “we’re always listening” philosophy to ensure that the experiences reflect what guests truly want from an all inclusive stay. Guest feedback indicates that Hyatt has a significant opportunity to set Hyatt Ziva and Hyatt Zilara apart by reinvigorating the traditional all inclusive experience and acting as a catalyst for innovation in this segment.“The Hyatt approach to developing brand experiences starts with listening closely to our guests to get a deep understanding of how they live and what they need,” said John Wallis, global head of marketing and brand strategy, Hyatt Hotels Corporation. “With brands like Andaz, Hyatt Place and Hyatt House, we have redefined every segment we’ve entered in the past seven years and believe we can do the same with the all inclusive segment. We are delighted to enter this segment working with an experienced company, Playa, to provide a distinctive all inclusive experience that delivers the consistent quality and service for which Hyatt is known.”