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[video] Quick Take: Media Stocks Poised for Success

NEW YORK (TheStreet) -- While media stocks have been on a tear this year, and TheStreet's Leon Lazaroff and Debra Borchardt explain why the companies are poised for success. 

Despite lower TV ratings, network companies are getting favorable business from advertisers and affiliates, Lazaroff said. 

He pointed to Time Warner Cable (TWC), which reported earnings last week and had pretty good results considering its spat with CBS Networks (CBS). Cable bundling with Internet has been able to help many of the cable providers as well. 

Time Warner (TWX) beat earnings estimates on Wednesday and Disney (DIS) is set to release results after the close on Thursday. 

However, there's one area of television that can fuel cable companies higher: Sports contracts. 

Lazaroff suggested that Twenty-First Century Fox (FOX) realized this and took the upfront expenses in order to build out its new sports network, Fox Sports 1

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When weighing the pros and cons of the move, he pointed to Disney and how much profit it generates from its ESPN unit. 

Turning to film, Lazaroff said that despite fewer movies being produced, the companies are still doing very well. 

Specifically, Disney should be set going into 2014 with Thor: The Dark World and The Secret Life of Walter Mitty scheduled to be released Nov. 8 and Dec. 25, respectively. 

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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