ValueClick, Inc., one of the world’s largest integrated online marketing companies, today announces that it has retained Edelman as its PR agency of record. The agency will be responsible for managing media relations, influencer engagement and corporate communications.
“We are very pleased to have Edelman support us as our agency of record,” said Scott Eagle, chief marketing officer of ValueClick. “As a digital advertising company that drives massive incremental growth for leading brands in every industry, we will be partnering with Edelman to help advance the entire digital category through powerful industry research and thought leadership. Edelman is the ideal partner to help us tell that story.”
Since its founding 15 years ago, ValueClick has led the industry in the development of innovative marketing approaches designed to bring genuine results and accountability to digital marketing. The company has developed technology that allows brands to deeply engage with their audiences. This gives ValueClick an ideal vantage point from which to drive profound results for its clients as well as deliver key insights and perspective to a digital industry searching for new strategic ideas and greater accountability.
“Senior marketers constantly tell us that their biggest challenge is building deep connections with their target audience of prospects and customers,” said Eagle. “ValueClick, Inc. has developed a revolutionary engagement platform that uses a unique proprietary mix of online and offline data combined with patented personalization technology to power one-to-one marketing engagement at scale. Now is the perfect time to tell our story and demonstrate the profound and proven impact we have on our clients’ businesses.”“While not a household word like Google or Facebook, ValueClick works with many of the world’s most important brands and companies and also has a major impact on their success. They are an integral strategic partner to the majority of retailers, car manufacturers, mobile carriers, electronics manufacturers, restaurants – and the list goes on,” said Michael Kuczkowski, general manager of Edelman San Francisco. “We look forward to helping the company evangelize its story and advance thinking in the industry.”