Second, as we know from robust signups of
, only some of which might be migration from the growth at
or the switching from
because of the changeover of systems, there is a big boost of people watching programming on smartphones and on tablets. Some of that might be double-counted television, but most of it is programming coming from YouTube or from Facebook, Twitter or AOL's
or a host of messaging, texting and e-mail applications.
Finally, we know from the escalating usage of
or sites like
, which we learned last night, people are simply shopping all of the time when they should be working.
The only real loser for time has been print, which, from these usage data, has simply fallen off the face of the earth. It is the real casualty of the numbers, other than, say, work.
All of this cuts to a simple fact. The reason why social, mobile and cloud work so well, the reason why we are willing to seemingly pay anything for Twitter, and have been paying huge multiples on earnings for Facebook, is that these functions are always on and, because they are not static, always being checked. They are operative from the moment you wake up until the moment you go to sleep.
In fact, I will go a step further. Until the Internet is blocked at work for anything other than what you are being paid for doing, the usage will only higher. Which is why, in the end, the Twitter deal will be a success and investors will like the growth path as more and more people around the globe spend their time on smartphones checking the Web, looking at
for meals, going to Amazon to buy things and certainly checking anything sports on line. If only one-seventh of the people in the world have smartphones and that number is going to probably double within the next few years, and the 5.25 hours of the Internet expands to at least eight hours of when you are at leisure and at work, then you can see why people really want the stock of Twitter.
We're doing less work, we are fooling around more with the Web and it's accruing to just a few companies. And when each goes public we will clamor for them until something better to watch comes over our mental transoms. It's not just here to stay, it's here to grow, and grow at a pace faster than any pastime in history.
Action Alerts PLUS, which Cramer co-manages as a charitable trust, is long FB.
Editor's Note: This article was originally published at 7:45 a.m. EST on Real Money on Nov. 6.