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AllianceBernstein Launches Digital Education Campaign For Liquid Alternatives Designed To Help Financial Advisors Demystify Alternatives For Clients

NEW YORK, Nov. 6, 2013 /PRNewswire/ --  AllianceBernstein L.P. (AllianceBernstein), announced today it has launched a digital education campaign to equip financial advisors with the right tools to help their clients navigate the growing liquid alternative investments category. The cornerstone of AllianceBernstein's education initiative is an interactive website designed to demystify the array of liquid alternative strategies available to retail investors, illustrate how they might fit into diversified portfolios, and explain how they may be used to either mitigate risk or enhance returns. The site also features a 12-question challenge called "Bring your 'A' Game" that assesses one's knowledge of liquid alternative investments and is designed to guide advisors in helping clients to better understand the category. Advisors and individual investors can view the site and test their alternative investment IQ at: 

"Many investors today prefer information that is both digital and interactive, so we think it is essential that advisors have the most dynamic resources available that will allow them to easily walk their clients through the benefits of liquid alternative investments," said Robert Keith, Head of AllianceBernstein's Client Group. "Many investors have rightly recognized that they may need to look beyond the traditional 60/40 investment portfolio and incorporate alternative strategies that focus on balancing risk and return in today's more volatile market and this campaign is about giving investors the tools to make the decision that is right for them."

AllianceBernstein continues to expand its diverse client-focused offerings

In response to client demand for diversification beyond the traditional stock and bond portfolio, AllianceBernstein has evolved its business and launched more than 75 new global retail offerings that have collectively gathered more than $30 billion in new assets since 2009. These include offerings in equities, fixed income, multi-asset and alternatives. Today, AllianceBernstein offers a full suite of liquid alternative funds for U.S. investors, many with three year track records, including Unconstrained Bond Fund (AGSAX), Real Asset Strategy Fund (AMTAX), Market Neutral Strategy - US (AMUAX), Market Neutral Strategy - Global (AANNX), Global Real Estate Investment Portfolio (AREAX) and Dynamic All Market Fund (ADAAX).

In addition to developing liquid alternative funds in-house, in 2011 AllianceBernstein hired veteran alternative fund manager Kurt Feuerman and his team from Caxton Associates, a leading New York-based hedge fund.  With 31 years of investment experience, Feuerman has a venerable track record and has demonstrated remarkable long-term success investing for institutional and high net worth clients. Last year, AllianceBernstein launched a mutual fund of Feuerman's flagship strategy, Select US Long/Short (ASYLX), which is focused on protecting investors' capital by participating in rising equity markets while also reducing losses from downturns by managing risk, including net equity exposure. The strategy, available to institutional clients as well as retail clients as Luxembourg-based UCITS funds and US retail 40-Act funds, has gathered more than $800 million in assets across all channels globally in the past year. The U.S. mutual fund Select US Long/Short has outperformed its peer group year-to-date with a 13.19% return for Advisor Share Class vs. 10.35% for its Lipper Alternative Long/Short Equity Fund Peers.

"Whether we choose to build, buy or partner, we are taking a very client-centric approach to providing investors with the most comprehensive mutual fund strategies that will meet their evolving needs for breadth and balance in their portfolios," noted Keith. "Our liquid alternative line-up gives retails investors access to a spectrum of highly specialized funds run by the best institutional managers, yet with the daily liquidity, high transparency and regulation they couldn't get in traditional hedge funds."

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