ROCHESTER, N.Y., Nov. 6, 2013 /PRNewswire/ -- Document Security Systems, Inc. (NYSE MKT: DSS; "DSS"), a leading developer and integrator of secure cloud computing and security printing technologies, today announced a partnership with Brides Magazine to fight against counterfeiting in the bridal industry.
As part of its "Brides Against Counterfeiting" campaign, Brides will offer DSS's AuthentiSite technology to its advertisers. AuthentiSite enables users to authenticate a website using a smartphone application. DSS has created and distributed an AuthentiSite seal, equipped with patented Prism technology, for Brides and its retailers to implement on their websites. The technology has been integrated into the "Brides Wedding Genius" app for investigators and consumers alike to use their smartphone to scan the seal on participating websites and verify that where they are purchasing product is an authorized or licensed reseller. "Brides Against Counterfeiting" is now available on the "Brides Wedding Genius" app.
Robert Bzdick, President of Document Security Systems, Inc. (DSS) stated, "DSS is proud to partner with Conde Nast publication – Brides Magazine, by joining the 'Brides Against Counterfeiting' Campaign. We applaud Brides Magazine for leading the efforts to combat counterfeiters in its industry. Counterfeiters cost the bridal industry millions of dollars in lost sales and damaged brand reputation as they introduce potentially harmful and lower quality products to the consumers; a problem that is expanding through fraudulent websites. DSS' latest generation, smartphone based, website authentication technology, AuthentiSite, empowers consumers with a tool to verify that a website from which they plan to purchase product is an approved online vendor."
Robert continued, "The AuthentiSuite technologies, offered to Brand owners by DSS, are designed to protect products from counterfeiters and diverters. These technologies also provide tools to consumers to help ensure that they purchase product from authentic sources. In addition to AuthentiSite, a brand owner can employ AuthentiGuard for product authentication in-store or for home delivered products. The AuthentiGuard Mark opens direct-to-consumer communication, providing product information, deals, and surveys. The AuthentiGuard Mark can also be used to report issues with a product along with capturing valuable market information for the brand owner."