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Following the release of a formal Request for Proposal (RFP) that generated responses from nearly 20 national advertising agencies specializing in higher education and branding, the University of Washington (UW) chose Hornall Anderson to be their strategic brand partner for an upcoming national creative campaign. The UW did not have an agency of record at the time this RFP was released.
“Our selection committee talked to more than 20 agencies around the country. We unanimously chose Hornall Anderson because of their deep understanding of the University’s impact on our region and beyond, as well as their commitment to a deeply collaborative process. And we couldn’t be happier,” said Connie Kravas, Vice President of Advancement at the University of Washington.
The campaign will focus on continuing to raise the profile and stature of the University of Washington nationally in order to help them grow financial support for the institution, attract the highest quality of students, and attract and retain world-class faculty and researchers.
“We are thrilled to be working with the University of Washington to help them more clearly tell their story and express their brand,” said Ben Steele, Executive Creative Director, Hornall Anderson. “UW is truly one of the country’s great centers of higher education and innovation and we look forward to a collective journey that will capture the overall essence and emotional resonance of the university and its people.”
About University of Washington
Founded in 1861, the University of Washington (
www.uw.edu) is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world.
About Hornall Anderson
With offices in Seattle and London, Hornall Anderson (
www.hornallanderson.com) specializes in the design and execution of customer experiences that bring meaning to brands and consumers. We use a 360-degree design approach to create branded experiences from print, to digital and packaged goods, to environments, virtual worlds and beyond. Hornall Anderson is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (
www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.