This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

STORY Presents: Home For The Holidays

STORY, the ever-changing Chelsea retail concept presents  HOME FOR THE HOLIDAYS, open today through December 31 st. With the support of American Express, the founding partner of  Small Business Saturday and supporter of the nationwide Shop Small movement, STORY designs a holiday shopping experience to both engage and inspire; its 2000-square foot home celebrating the stories of small businesses across the country. STORY brings the ease of shopping online offline, creating a dynamic, living gift guide that proves when you  Shop Small®, you find the perfect gift for everyone on your list.

To transform its holiday STORY into a true home, STORY turns to SoHo based interior designer Jason D. Bell who envisions the Chelsea storefront as a modern, urban-inspired dwelling. Juxtaposing industrial materials with metallic accents, Jason creates a warm and easy-to-shop environment with something for everyone - from a handsome bar stocked with must-haves for him to a dining room filled with tasteful picks for the at-home chef and playful presents for the creative kiddo. It’s an inviting antidote to holiday shopping as usual, where you can just as easily pop in to pick up a present on the way to the party or belly up to the bar and stay awhile.

The full STORY comes together through a well-edited merchandise assortment that builds on a commitment to celebrating small businesses and supporting local makers. Since its opening in December 2011, STORY has worked with 568 small businesses and hosts its signature Pitch Night events, which invite the maker community in to pitch their products to be sold at STORY and be exposed to other retail and media partners.  Home for the Holidays will feature more than 150 independent brands - ranging from small-batch leather accessories maker,  TM1985 to gourmet edibles from  Spoon NYC - with signage highlighting the unique points of many of the businesses.

As a digital complement to its in-store storytelling, STORY collaborator  Perch Interactive leverages its technologies and expertise for its first ever vertical, interactive, display. It’s offline engagement, when visitors pick up a product from  Quirky, Marshall Headphones or  Juniper Ridge and experience the story behind each small business.

To echo the in-store experience and support the nationwide movement to Shop Small, STORY will celebrate and participate in  Small Business Saturday by hosting a number of events aimed at bringing in the local community to meet and mingle with the stories of small businesses across the country - including its own. It’s a STORY by one small business for others, told now because the holidays are a time to invite friends into your home, support your neighbors, and celebrate their unique gifts.


Saturday NOV. 30: Small Business Saturday

To kick off holiday shopping season and celebrate Small Business Saturday, STORY is throwing a good, old-fashioned neighborhood block party. Get up early to shop small from the over 200 independent brands currently featured in-story. A line-up of local food favorites will attend to fueling needs - including city favorite MILK grilled cheese truck and Sweet Loren’s founder, Loren Brill who will be baking her famous cookies on-site. Inside STORY will hosts a few of its favorite makers, including Brooklyn jewelry designer Beth Macri who will be personalizing her “Hidden Messages.” This Saturday was meant for spending at Home for the Holidays.

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.98 0.36%
FB $118.57 0.00%
GOOG $698.21 0.00%
TSLA $238.50 -1.40%
YHOO $36.53 0.00%


Chart of I:DJI
DOW 17,891.16 +117.52 0.66%
S&P 500 2,081.43 +16.13 0.78%
NASDAQ 4,817.5940 +42.2360 0.88%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs