This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

STORY Presents: Home For The Holidays

Stocks in this article: AXP

STORY, the ever-changing Chelsea retail concept presents  HOME FOR THE HOLIDAYS, open today through December 31 st. With the support of American Express, the founding partner of  Small Business Saturday and supporter of the nationwide Shop Small movement, STORY designs a holiday shopping experience to both engage and inspire; its 2000-square foot home celebrating the stories of small businesses across the country. STORY brings the ease of shopping online offline, creating a dynamic, living gift guide that proves when you  Shop Small®, you find the perfect gift for everyone on your list.

To transform its holiday STORY into a true home, STORY turns to SoHo based interior designer Jason D. Bell who envisions the Chelsea storefront as a modern, urban-inspired dwelling. Juxtaposing industrial materials with metallic accents, Jason creates a warm and easy-to-shop environment with something for everyone - from a handsome bar stocked with must-haves for him to a dining room filled with tasteful picks for the at-home chef and playful presents for the creative kiddo. It’s an inviting antidote to holiday shopping as usual, where you can just as easily pop in to pick up a present on the way to the party or belly up to the bar and stay awhile.

The full STORY comes together through a well-edited merchandise assortment that builds on a commitment to celebrating small businesses and supporting local makers. Since its opening in December 2011, STORY has worked with 568 small businesses and hosts its signature Pitch Night events, which invite the maker community in to pitch their products to be sold at STORY and be exposed to other retail and media partners.  Home for the Holidays will feature more than 150 independent brands - ranging from small-batch leather accessories maker,  TM1985 to gourmet edibles from  Spoon NYC - with signage highlighting the unique points of many of the businesses.

As a digital complement to its in-store storytelling, STORY collaborator  Perch Interactive leverages its technologies and expertise for its first ever vertical, interactive, display. It’s offline engagement, when visitors pick up a product from  Quirky, Marshall Headphones or  Juniper Ridge and experience the story behind each small business.

To echo the in-store experience and support the nationwide movement to Shop Small, STORY will celebrate and participate in  Small Business Saturday by hosting a number of events aimed at bringing in the local community to meet and mingle with the stories of small businesses across the country - including its own. It’s a STORY by one small business for others, told now because the holidays are a time to invite friends into your home, support your neighbors, and celebrate their unique gifts.

EVENT HIGHLIGHTS:

Saturday NOV. 30: Small Business Saturday

To kick off holiday shopping season and celebrate Small Business Saturday, STORY is throwing a good, old-fashioned neighborhood block party. Get up early to shop small from the over 200 independent brands currently featured in-story. A line-up of local food favorites will attend to fueling needs - including city favorite MILK grilled cheese truck and Sweet Loren’s founder, Loren Brill who will be baking her famous cookies on-site. Inside STORY will hosts a few of its favorite makers, including Brooklyn jewelry designer Beth Macri who will be personalizing her “Hidden Messages.” This Saturday was meant for spending at Home for the Holidays.

1 of 4

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,810.06 +91.06 0.51%
S&P 500 2,063.50 +10.75 0.52%
NASDAQ 4,712.97 +11.1030 0.24%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs